Associate Director Marketing Psychiatry - Remote Opportunity

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!

This is a remote opportunity - Open to candidates anywhere in the greater United States

SUMMARY:

The Associate Director Marketing Psychiatry is primarily responsible for all U.S. Health Care Practitioner (HCP) Non-personal (NPP) promotions including HCP and Consumer Websites, Omnichannel and multi-channel tactical development, KPI establishment and ongoing performance tracking and management in preparation for and, if approved, following the potential launch of REXULTI® (brexpiprazole) in combination with sertraline for the treatment of adults with post traumatic stress disorder (PTSD), pending FDA approval. The role engages closely with the alliance partner, cross-functional partners and Brand Team. It contributes as a key partner to the overall brand strategy and is responsible for its implementation across all promotional digital channels, informed through brand strategy, research, reporting & analytics, and industry trends.

ESSENTIAL FUNCTIONS:

• Key contributor to the shaping and evolution of the brand strategy in partnership with the marketing and cross-functional teams
• Execute the brand strategy Marketing via NPP and promotional digital channels by utilizing sound marketing principles, analytics, and market research
• Develop and optimize HCP NPP and congress activities, including HCP journeys, messaging, etc
• Propose innovative digital solutions, ideas and tactics to elevate brand value by meeting unmet customer needs
• Establishes strong relationship with the alliance and influences alliance partners to ensure joint decision making that is sound and reasonable 
• Ensures Lundbeck’s needs and POV are represented in alliance interactions, cultivating trust and respect, and asserting when necessary.
• Participate and consult in brand planning

• Serve as the Brand’s primary personal Digital cross-functional point with partners including digital solutions, data & analytics and market research to identify business impactful insights then pull through into marketing execution
• Recommend and develop measurement plans and reports to help make business decisions
• Leverage omnichannel and multichannel best practices to develop and execute website, CRM, media and in-office marketing tactics
• Manage within relevant budgets ensuring projects are completed timely and within scope
• Ensure all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review processes

• Achieve alignment through collaboration and communication with: brand leadership, data & analytics, market research, sales training, finance, regulatory affairs, product communications, and other cross-functional partners.

REQUIRED EDUCATION, EXPERIENCE and SKILLS:

• Accredited Bachelor’s degree
• 7+ years marketing, sales, or other relevant commercial experience
• 4+ years brand marketing experience within pharmaceutical, medical device, biotech, or healthcare industries
• 3+ years of NPP, Digital and/or Omnichannel experience
• Demonstrated ability to work independently with limited direction, influence others, and build consensus

• Demonstrated ability to influence others and build consensus 

• Demonstrated relationship development with the ability to work effectively both independently and within a cross-functional team 

• Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint
• Excellent communication and presentation skills
• Experience managing third-party vendor/agencies, keeping them in budget and ensuring that their activities are aligned with brand strategy

PREFERRED EDUCATION, EXPERIENCE and SKILLS:

• Marketing and media optimizations, social strategy and execution, campaign management
• Specialty pharma industry experience
• Experience in development and execution of promotional speaker’s programs, and managing congresses activities
• New Product launch or indication expansion
• Alliance partnership or co-promotional experience
• Prior success with developing and implementing test & learn initiatives and driving business decisions with data & analytics
• Prior DTC experience
• Experience with OPDP and FDA requirements

TRAVEL:

• Willingness to travel up to 30% domestically.  Up to 50% for remote hires.  International travel may be required

The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies and proficiency for the role. Salary Pay Range: $180,000 - $220,000 and eligibility for a 20% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site.  Applications accepted on an ongoing basis. #LI-LM1, #LI-Remote

Why Lundbeck

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.

Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.