Associate Director / Director, Media Planning

Washington, DC – New York – San Francisco – Chicago – Denver (hybrid) Fully remote candidates will also be considered

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government, communicate without barriers, and measure what matters. We have over 250 team members in six countries and eleven offices — Berlin, Brussels, Cologne, Chicago, D.C., Geneva, London, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise in strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for American and European clients

The Impact You Will Make

Bully Pulpit International (BPI) is seeking a full time Associate Director or Director, Media Planning to join our team. In this position, you'll be responsible for media planning, campaign management/optimization and team management on a broad range of corporate, advocacy and political accounts spanning performance marketing and brand advertising. You'll work closely with the team's leadership, manage a team of Media Planners and coordinate across Client Services, Media Buying, Analytics, and Ad Operations teams to plan and execute overall campaign strategy. While this role will touch a variety of clients, it will lead on the majority of our performance marketing campaigns.

What the Day-to-Day Looks Like

• Manage strategic media activities, including planning, buying, managing and optimizing across all channels
• Develop iterative testing framework for clients, outlining experimental structure and defining + tracking short term and long term KPIs ranging from leads to ROAS to customer long term value
• Develop and articulate departmental view on media strategy, tactics and execution
• Serve as senior-level agency point of contact for vendors
• Conduct media, industry or company research to allow the agency to develop accurate and strategic advertising and marketing plans
• Foster good working relationships across all client teams to facilitate flawless execution of plans
• Identify areas for team-wide workflow and process improvements, and work with leadership to implement them
• Attract, retain, and improve talent on the Planning team through effective management, mentorship, and training

What You Bring 

• Deep expertise in performance marketing – everything from tracking implementation to multi-touch attribution and channel, creative + landing page optimization
• Passionate about the intersection of media, technology, creative, and have demonstrated experience (5+ years) with planning and buying cross-channel media including digital, OOH, TV, print, …