Associate Director / Director, Media Planning
Washington, District of Columbia, United States
Washington, DC – New York – San Francisco – Chicago – Denver (hybrid) Fully remote candidates will also be considered
Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government, communicate without barriers, and measure what matters. We have over 250 team members in six countries and eleven offices — Berlin, Brussels, Cologne, Chicago, D.C., Geneva, London, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise in strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for American and European clients
The Impact You Will Make
Bully Pulpit International (BPI) is seeking a full time Associate Director or Director, Media Planning to join our team. In this position, you'll be responsible for media planning, campaign management/optimization and team management on a broad range of corporate, advocacy and political accounts spanning performance marketing and brand advertising. You'll work closely with the team's leadership, manage a team of Media Planners and coordinate across Client Services, Media Buying, Analytics, and Ad Operations teams to plan and execute overall campaign strategy. While this role will touch a variety of clients, it will lead on the majority of our performance marketing campaigns.
What the Day-to-Day Looks Like
- Manage strategic media activities, including planning, buying, managing and optimizing across all channels
- Develop iterative testing framework for clients, outlining experimental structure and defining + tracking short term and long term KPIs ranging from leads to ROAS to customer long term value
- Develop and articulate departmental view on media strategy, tactics and execution
- Serve as senior-level agency point of contact for vendors
- Conduct media, industry or company research to allow the agency to develop accurate and strategic advertising and marketing plans
- Foster good working relationships across all client teams to facilitate flawless execution of plans
- Identify areas for team-wide workflow and process improvements, and work with leadership to implement them
- Attract, retain, and improve talent on the Planning team through effective management, mentorship, and training
What You Bring
- Deep expertise in performance marketing – everything from tracking implementation to multi-touch attribution and channel, creative + landing page optimization
- Passionate about the intersection of media, technology, creative, and have demonstrated experience (5+ years) with planning and buying cross-channel media including digital, OOH, TV, print, …
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Annual discretionary bonus Commuter benefits Equal employment opportunities Generous holiday schedule Pre-tax commuter benefits Unlimited sick leave
SkillsAd Operations Advertising Analytics Campaign Management Digital Marketing Media Buying Media Planning Negotiation Paid Social Performance Marketing Research SEM Strategic Communications Team Management
Experience5 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9