Associate Director, CRM Marketing (Pharmacy)

Become a part of our caring community and help us put health first
 

Humana’s Marketing organization is seeking a CRM marketing leader who is experienced in pharmacy marketing to join the Member Relationship Marketing and Pharmacy teams as an Associate Director. These teams are focused on the well-being of our members, and we believe there’s a role for us to play as a well-being partner who will empower customers to live a life that’s healthy, active, and rewarding.  As the Associate Director, you will be responsible for the full portfolio of Pharmacy Benefits Management member engagement marketing campaigns, marketing investment, and campaign outcomes. You will work side-by-side with our Pharmacy and Marketing partners to identify business goals for our messaging campaigns, develop data-driven strategies to meet those objectives, lead the marketing team through flawless execution, and measure success so we can continuously improve our efforts.

Key Role Functions

• Lead and develop a team of 2-4 direct reports, enable high levels of associate engagement, and support their professional growth and development

• Lead a cross-functional team of strategists, data analysts, communication channel owners, and other partners

• Expand marketing’s contribution to business goals by developing new marketing strategies and by optimizing performance of existing campaigns, increasing the value of marketing’s campaign portfolio which includes discovery, strategy development, campaign implementation, and ongoing continuous improvement of the campaigns

• Lead partnership with multiple analytics teams, including development of operational reporting and dashboards, campaign performance monitoring, analytics to uncover motivators and barriers, and development of predictive models for use in campaign targeting.

• Develop data-driven engagement marketing strategies as the result of analysis based on existing customer characteristics, campaign performance, and knowledge gathered from analytics and research

• Serve as the primary strategic partner with business stakeholders

• Build strong working relationships in a matrixed environment, actively participating with line of business leaders to impact the revenue and growth dynamics of Humana’s businesses

• Identify, analyze, evaluate, and prioritize business opportunities using historical campaign performance, statistical modeling, consumer analytics, and competitive intelligence

• Utilize your problem-solving skills, be organized, and show attention to detail while managing multiple high-profile programs

• Continuously improve our campaigns by taking advantage of new communication channels, technologies, and an evolving marketing platform

First Year Success Factors

• Team members of the projects you lead are engaged, efficient, and productive

• Campaigns in your portfolio show measurable improvements and are acknowledged by others as being well-managed and effective

• You are recognized within Marketing and Pharmacy as a leader who gets results

• You have developed effective partnerships with internal business partners and coworkers

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree

• 5+ years of experience driving campaign response, lifecycle management through direct marketing and/or digital marketing

• Pharmacy marketing experience

• Experience leading a team of direct reports

• Experience on improving engagement through a behavior-based marketing approach that encompasses personalization to tailor differentiated messages, content and offers based on unique member needs

• Experience optimizing marketing activities by leveraging analytics, conducting controlled tests, and applying insights to improve performance

• Experience leveraging modern marketing technology

• Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing projects

• Demonstrated ability to develop strategies that achieve business goals

• Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)

• Clear and concise oral and written communication skills

Preferred Qualifications

• Experience working with clients to deliver solutions that meet their needs

Additional Information

This role reports to a Director of Marketing, within the Marketing organization.

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. 

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.  Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$150,000 - $206,300 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us
 Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

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