Associate Director, Analytics-Remote

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. 

Job Description

WE WELCOME REMOTE APPLICANTS RESIDING WITHIN THE US.

As the Associate Director, Analytics, you will help guide advanced analytical solutions that directly influence decisions and marketing strategies for our clients. You will focus on applied analytics, including regression-based attribution, forecasting, and statistical modeling. You will have a foundation in data analytics, coupled with client-facing experience, to deliver relevant insights and guide strategic projects. This is a remote position and you will report to the SVP, Analytics.

Qualifications

• You will have at least 5 years of experience in analytics, with a focus on applied analytics such as attribution modeling and forecasting.
• You will have a Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, or a related discipline; advanced degree preferred.
• You will have client-facing experience with the ability to communicate complex technical concepts to non-technical team members.
• You will have proficiency in statistical programming (e.g., R, Python) and SQL, with a solid understanding of data manipulation and model development.
• You will have experience with data visualization tools like Tableau or PowerBI to present data-driven insights effectively.
• You will have a background in media or marketing analytics is preferred, with a strong understanding of media metrics and their application to business outcomes.
• You will lead the design, development, and implementation of advanced analytical models, including regression-based attribution and forecasting.
• You will use statistical techniques to assess the effectiveness of marketing campaigns and recommend optimization strategies.
• You will be the primary analytics point of contact for key clients, fostering strong relationships through clear communication and strategic guidance.
• You will collaborate with clients to understand their business objectives and translate them into actionable analytics initiatives.
• You will partner with cross-functional teams, including media, account management, strategy, and data engineering, to ensure seamless integration of analytics into broader marketing strategies.
• You will mentor and develop junior analytics team members, fostering a culture of continuous learning and professional growth.
• You will contribute to business development efforts by supporting pitches and expanding existing client relationships through innovative analytics solutions.

#LI-MS3

#LI-Remote

Additional Information

The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.