Associate Director, Analytics

Job Description:

This role is remote-friendly.

The Associate Director, Analytics will lead and manage advanced measurement initiatives across multiple lines of business for an important account. You will focus on delivering actionable insights to enhance media performance across traditional and digital channels. You have experience with holistic media measurement, brand lift methodologies, and attribution solutions, and a baseline understanding of digital analytics to guide client decision-making.

Responsibilities:

Strategic Media Measurement:

• You will develop and oversee end-to-end media measurement strategies, aligning them with our goals.

• Implement comprehensive solutions to assess campaign performance, including brand lift studies and cross channel attribution methodologies.

• Provide actionable recommendations to optimize media investment across traditional and digital channels

Client Leadership:

• You will be the primary analytics lead for a portfolio of businesses, building client relationships and ensuring satisfaction with analytics deliverables.

• Partner with client teams to develop clear frameworks for campaign success, in-flight optimization, and post-campaign analysis.

• Present insights and recommendations to clients in an impactful manner.

Collaboration and Team Development:

• You will work with our teams, including media planning, account management, and data engineering, to ensure cohesive integration of analytics into broader strategies.

• Mentor junior analytics team members, encouraging a culture of innovation and learning.

Data Visualization and Reporting:

• Use data visualization tools such as Tableau or similar platforms to create clear, visually compelling dashboards and presentations.

• Ensure high-quality data analysis and reporting that supports decision-making and aligns with client goals.

Operational Excellence:

• Stay updated on industry trends, emerging tools, and methodologies to improve measurement capabilities.

• Manage complex projects, meeting deadlines and ensuring alignment with client expectations.

You will report to SVP, Analytics.

Requirements:

• 5+ years of experience in media analytics, with a focus on measurement strategies, attribution methodologies, and brand lift studies.

• Proficiency in data visualization tools (e.g., Tableau, Power BI) and experience communicating technical insights to non-technical audiences.

• Experience with traditional and digital media channels and their impact on results.

• Ability to manage multiple stakeholders and work within matrixed organizations.

• Experience with holistic media measurement and a baseline understanding of web analytics platforms.

• Bachelor's degree in Statistics, Economics, Marketing Analytics, or a related quantitative field; advanced degree preferred.

The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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