Affiliate Manager

Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

About the role and why it’s unique:

Summary:

The Affiliate Manager is responsible for developing and managing a best-in-class Affiliate marketing program. This role involves recruiting and managing a network of meaningful Affiliate partners to grow new customer acquisition and current customer KPIs. The ideal candidate is a highly motivated and results-oriented individual with a proven track record of Affiliate performance marketing, best practice implementation and stewardship, excellent communication and negotiation skills, and the ability to build and maintain strong relationships.  This role will report directly to the Senior Director of Media.

Key Responsibilities:

• Identify and recruit potential Affiliates that will achieve acquisition and broader marketing/business goals
• Develop, implement and manage best practices across compensation structures, promotions, creative, performance management and resourcing
• Manage Affiliate onboarding, quality assurance and performance management processes including on-boarding, reporting, insights, optimizations, forecasting and budget stewardship
• Build and maintain strong relationships with Affiliates and tech partners
• Provide Affiliates with the necessary tools and resources to succeed, such as tracking, tech connectivity, creative/promotional assets and legal/compliance requirements
• Resolve external and internal Affiliate issues and inquiries promptly and professionally
• Track key affiliate marketing metrics, including website traffic, conversions, revenue, payback and cost per acquisition (CPA)
• Analyze affiliate performance data to identify and execute areas for improvement
• Generate regular reports on Affiliate program performance for internal stakeholders
• Stay abreast of the latest Affiliate news, competitive intelligence, technologies, best practices
• Research and explore new Affiliate opportunities and channels
• Attend conferences and meetings with Affiliates
• Collaborate with the creative, analytics, product and content teams to ensure seamless program execution and alignment with overall business goals
• Manage finance processes inclusive of billing/invoicing, forecasting

Who you are:

• 3-5 years of experience in affiliate marketing, preferably within real money gaming
• Proven track record of success managing Affiliate programs
• Strong understanding of attribution and marketing technoclogies
• Excellent communication, interpersonal, and negotiation skills
• Strong analytical and problem-solving skills
• Proficient in Microsoft Excel or Google Sheets
• Bachelor's degree in Marketing, Business, or a related field is preferred
• Strong project management skills with high attention to detail
• Passionate about performance marketing and making a positive difference through your work

Our target starting base salary range for this position is between $110,000 and $135,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.