Advanced Industry Marketing Specialist Retail - North America

Expect more. Connect more. Be more at Diebold Nixdorf.  Our teams automate, digitize, and transform the way more than 75 million people around the globe bank and shop in this hyper-connected, consumer-centric world. Join us in connecting people to commerce in this vital, rewarding role.  

The Advanced Industry Marketing Specialist Retail will take ownership of the marketing strategy and execution for North America Retail, focusing on account-based marketing to engage and convert high-value tier 1 and tier 2 retail clients. This role requires a strategic thinker with hands-on experience in ABM, digital marketing, and customer engagement to deliver impactful, personalized campaigns that align with business objectives. 

Key Responsibilities:

Account-Based Marketing Strategy:

• Develop and execute an ABM strategy tailored to high-value retail accounts, focusing on personalized engagement and measurable outcomes.
• Collaborate with sales and customer success teams to identify and prioritize target accounts.
• Create and maintain detailed account profiles, including key decision-makers, business needs, and pain points.
• Design and implement multi-channel marketing campaigns (email, digital ads, events, and direct mail) targeted at specific accounts and buying groups.

            Campaign Development & Execution:

• Monitor and analyze campaign and marketing vehicle performance, adjusting strategies to optimize engagement and ROI.

            Sales Alignment & Enablement:

• Partner closely with the sales team to align marketing efforts with account plans and revenue goals.
• Provide sales teams with tailored content, insights, and tools to enhance account-level engagement.

            Customer Insights & Personalization:

• Leverage data and analytics to deliver hyper-personalized marketing experiences for target accounts.
• Conduct regular market research to understand the unique challenges and opportunities within the North American retail sector.

            Content Creation & Localization:

• Work with internal and external teams to create account-specific content, including whitepapers, case studies, and executive presentations.
• Adapt global marketing materials to meet the cultural and industry-specific needs of North American retailers.

            Event Management & Thought Leadership:

• Plan and execute targeted events, webinars, and account-specific workshops to engage decision-makers.
• Partner with internal teams to position the company as a thought leader in retail technology through speaking opportunities, panel discussions, and sponsored content.

            Digital Marketing Expertise:

• Oversee digital marketing efforts, including account-based retargeting, social selling, and intent data utilization.
• Use ABM tools and platforms (e.g., Demandbase, 6sense, Terminus) to manage and scale account-based campaigns.

            Metrics & Reporting:

• Establish KPIs to measure the success of ABM initiatives, including pipeline influence, deal velocity, and account engagement. 
• Deliver regular performance reports and actionable insights to stakeholders.

Required Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field (MBA preferred).
• 6-8 years of experience in B2B marketing, with at least 3 years specializing in Account-Based Marketing.
• Proven track record in driving marketing success within the IT or technology sector, targeting tier 1 and tier 2 retailers.
• Strong understanding of ABM strategies, tools, and platforms (e.g., Demandbase, HubSpot, Salesforce).
• Experience in aligning marketing strategies with sales goals to drive order bookings and revenue growth.
• Knowledge of the North American retail landscape, including key challenges faced by tier 1 and tier 2 retailers.

Preferred Qualifications

• Exceptional interpersonal and communication skills for cross-functional collaboration.
• Analytical mindset with a results-driven approach and proficiency in marketing analytics.

Salary Range: $85,000 to $105,000. Actual compensation for this role will depend on several factors including your qualifications, skills, competencies, geographic location, internal equity, and relevant experience. You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the plan and/or program, whereby an award, if any, may depend on various factors, including, without limitation, individual and organizational performance.

Benefits 

• Health, Dental, and Vision Insurance 
• Life Insurance  
• Critical illness, Accident, and Hospital Indemnity Insurance 
• 401(k) Savings Plan 
• Health Savings Account 
• Leave of Absence Benefits 
• Paid Time Off 

The application window is expected to close March 8th, 2025.

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Why should you join Diebold Nixdorf?

Brightest minds + technology and innovation + business transformation  The people of Diebold Nixdorf are 23,000+ teammates of diverse talents and expertise in more than 130 countries, harnessing future technologies to deliver personalized, secure consumer experiences that connect people to commerce. Our culture is fueled by our values of collaboration, decisiveness, urgency, willingness to change, and accountability.

–Diebold Nixdorf is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.

** To all recruitment agencies: Diebold Nixdorf does not accept agency resumes. Please do not forward resumes to our jobs alias, Diebold Nixdorf employees or any other organization location. Diebold Nixdorf is not responsible for any fees related to unsolicited resumes**

We are a global Company operating in multiple Locations and Entities. As we are keen to find the best solution for our candidates several legal entities might be applicable for a Job offer. A List of our operating entities can be found here - https://www.dieboldnixdorf.com/en-us/about-us/global-locations