Advanced Industry Marketing Specialist Retail - North America

Expect more. Connect more. Be more at Diebold Nixdorf. Our teams automate, digitize, and transform the way more than 75 million people around the globe bank and shop in this hyper-connected, consumer-centric world. Join us in connecting people to commerce in this vital, rewarding role.  

The Advanced Industry Marketing Specialist Retail will take ownership of the marketing strategy and execution for North America Retail, focusing on account-based marketing to engage and convert high-value tier 1 and tier 2 retail clients. This role requires a strategic thinker with hands-on experience in ABM, digital marketing, and customer engagement to deliver impactful, personalized campaigns that align with business objectives. 

Key Responsibilities:

Account-Based Marketing Strategy:

• Develop and execute an ABM strategy tailored to high-value retail accounts, focusing on personalized engagement and measurable outcomes.
• Collaborate with sales and customer success teams to identify and prioritize target accounts.
• Create and maintain detailed account profiles, including key decision-makers, business needs, and pain points.
• Design and implement multi-channel marketing campaigns (email, digital ads, events, and direct mail) targeted at specific accounts and buying groups.

            Campaign Development & Execution:

• Monitor and analyze campaign and marketing vehicle performance, adjusting strategies to optimize engagement and ROI.

            Sales Alignment & Enablement:

• Partner closely with the sales team to align marketing efforts with account plans and revenue goals.
• Provide sales teams with tailored content, insights, and tools to enhance account-level engagement.

            Customer Insights & Personalization:

• Leverage data and analytics to deliver hyper-personalized marketing experiences for target accounts.
• Conduct regular market research to understand the unique challenges and opportunities within the North American retail sector.

            Content Creation & Localization:

• Work with internal and external teams to create account-specific content, including whitepapers, case studies, and executive presentations.
• Adapt global marketing materials to meet the cultural and industry-specific needs of North American retailers.

            Event Management & Thought Leadership:

• Plan and execute targeted events, webinars, and account-specific workshops to engage decision-makers.
• Partner with internal teams to position the company as a thought leader in retail technology through speaking opportunities, panel discussions, and sponsored content.

            Digital Marketing Expertise:

• Oversee digital marketing efforts, including account-based retargeting, social selling, and intent data utilization.
• Use ABM tools and platforms (e.g., Demandbase, 6sense, Terminus) to manage and scale account-based campaigns.

            Metrics & Reporting:

• Establish KPIs to measure the success of ABM initiatives, including pipeline influence, deal velocity, and account engagement. 
• Deliver regular performance reports and actionable insights to stakeholders.

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