Website Marketing Specialist (Temporary 12 Months)

About Beem

Beem is a new credit union with 80 years of history. Rising to the rapidly evolving challenges of the financial services industry and inspired by cooperative values, our founding credit unions recognized that we can do more together. Beem means light. It means energy. It means a brighter financial future. United as Beem, we are combining our strengths to better serve our members. As of January 1, 2025, Beem will be one of BC’s largest provincially regulated credit unions, supporting the financial wellness of 193,000 members from 66 branches across the province with $17 billion in assets under administration. Learn more about our journey at www.beemcreditunion.ca.

What this role is all about:

We are seeking a dedicated and detail-oriented Website Marketing Specialist, to join our team for a 12-month term. The Website Marketing Specialist supports Beem’s vision by providing quality brand and marketing services through our website and electronic channels. This role involves developing our electronic channels and e-Commerce solutions, and overseeing, contributing to, and maintaining our corporate website. 

This role is open to remote working arrangements within B.C.

What you’ll do:

• Digital Banking Roadmap: Develop and maintain Beem’s electronic banking roadmap to introduce features that members desire. 
• SEO: The process of getting traffic from free, organic, editorial or natural search results in search engines. It aims to improve your website's position in search results pages (SERPs). 
• Service Standards: Develop, implement, and monitor service standards for our website, ensuring key messages are consistent with the Beem brand. 
• Website Management: Oversee all aspects of the Beem website and electronic channels, including: 
• Monitoring standard graphics 
• Developing, implementing, and maintaining advertising, financial content, literacy tools, web pages, links, resources, and images 
• Usage reporting and tracking 
• Providing recommendations to enhance the online experience and engagement 
• Managing online member feedback tools 
• Maintaining the website Content Management Tool 
• Web Communications: Develop and deliver web communications, ensuring alignment with organizational strategies and web guidelines/practices. Act as a key resource in implementing crisis communications. 
• Feature Testing: Represent Beem in testing new features/functionality developed by Central1 for electronic banking channels. 
• Security and Privacy: Ensure the security and privacy of our electronic banking channels and manage privacy regulations related to electronic member communications. 
• Competitor Analysis: Conduct competitor research and maintain a library of competitor information on their electronic channel offerings. 
• Usability Recommendations: Provide recommendations on overall electronic channel usability to enhance the electronic experience for members. 
• RFPs and Consultant Selection: Prepare RFPs and enhancement requests for electronic partners and participate in the selection process of consultants. 
• Strategy Development: Assist the Manager in developing strategies, plans, information, reports, and presentations. 
• Intranet Content: Develop and maintain marketing content for the corporate Intranet. 
• Enhancing member engagement:  Support the implementation of email marketing and automation for trigger-based marketing and drip sequences.  Create effective email templates, conduct A/B testing, and deploy based on experimental results.  

What you'll bring:

• Bachelor’s degree/diploma requiring 3-4 years of full-time study or equivalent, including marketing designations. 
• Minimum 2 to 3 years of job-related experience in interactive marketing, electronic channels, e-Commerce, website marketing, or related field.
• Experience with Website management, content management skills.
• Research and development skills around new electronic features and functionality. 
• Exceptional computer literacy (MS Word, Outlook, Excel).
• Research and keep abreast of website best practices. 
• Versed in analytics on cross channel usage.  

What you’ll gain:

• The salary range for this position is $70,000 - $80,000.
• Remote work environment within British Columbia
• Extended health care, dental coverage and disability coverage
• Favourable vacation benefits
• RRSP with Employer contributions, and the option to contribute yourself
• Special banking perks - including mortgage and lending products

At Beem we are BOLD and Always Welcoming and our values are at the forefront of everything we do!

• Build Together: You are a team player who thrives on collaboration, sparks ideas, and fosters inclusivity.
• Own It: You are ready to take charge, drive change, and deliver outstanding results.
• Lead with Agility: You are a dynamic, adaptable thinker who thrives on challenge and innovation.
• Driven by Curiosity: You are eager to explore, learn, and shape the future.

Ready to apply?   

Visit us at Beem Credit Union to learn more about what it’s like to work for Beem Credit Union!  We sincerely thank all applicants for their interest; however, only shortlisted candidates will be contacted for an interview.

We at Beem Credit Union are committed to ensuring inclusive employment practices and an accessible business environment for our employees. We do not discriminate based on any protected attribute covered by the Human Rights Code and encourage all qualified candidates to apply. We are committed to a fair and equitable hiring process for all candidates. All applications are reviewed by a member of our team.