Website Marketing Manager

About Panorama:
Panorama is a fast-growing national technology company focused on radically improving education. More than 2,000 school systems serving 15 million students across all 50 states have adopted our platform to understand students’ academic and social-emotional strengths and to identify those in need of additional support. School systems turn to our suite of tools to ensure that every child gets the support they need, including school climate and social-emotional learning surveys, tiered intervention planning, and professional development.

Panoramians can choose to work fully remote anywhere within the Continental United States, in-person from our Boston office, or a hybrid option.

About the Role:

At Panorama Education, our website is a powerful inbound marketing engine, generating leads, brand affinity, product awareness and furthering our vision to create best-in-class content and community for educational leaders. We are looking for a talented website marketer to fuel the performance and growth of Panorama’s largest marketing channel. 

In this role, you will be a driving force in Panorama’s website marketing strategy, including planning and implementing large-scale projects to improve user experience, conversion rates, and organic search ranking. 

Responsibilities:

• Play a key role in shaping Panorama’s website marketing strategy and own the execution of that strategy, including A/B testing, personalization, and conversion rate optimization (CRO).
• Implement and manage CRO strategies to improve the conversion rates of key website pages and drive revenue growth.
• Ensure the website is optimized for search engines to improve visibility and organic traffic.
• Improve website usability, navigation, and design to enhance the user experience.
• Use web analytics tools (e.g., Hotjar) to track and analyze website performance and user behavior, using this data to inform strategic decisions and improvements.
• Support build out of Hubspot landing pages for marketing programs, campaigns, and events
• Own monthly website performance reporting, including analysis and insights around website acquisition, engagement, conversion, and pipeline.
• Stay current on website best practices and train team members on these practices.

This job is for you if you:

• Have 3+ years of B2B marketing experience managing and optimizing high-converting websites.
• Are data-driven with the ability to interpret web metrics to optimize digital channels and drive growth goals
• Have demonstrated success in improving website lead acquisition, conversion rates, and organic search rankings for targeted search terms on Google
• Have strong copywriting skills and design …