Web Optimization Manager

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. 

An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including: 

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024) 
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is hiring a Web Optimization Manager to join our Marketing team to lead our website strategy, optimization, and performance initiatives across our many audiences (employers, brokers, health plans, members, & investors). This role combines strategic oversight with hands-on technical and analytical expertise to enhance the visitor experience, improve conversion rates, and drive measurable growth. 

The Web Optimization Manager will partner with resources both internal (design, demand generation, digital, product marketing, marketing operations, product) and external (Dev and SEO agency) to lead development, increase functionality, drive conversions, optimize UX, measure results, and manage all website activity. You will lead or partner on everything that happens on our website, from landing pages and forms to large-scale initiatives around optimization and architecture.

As the Web Optimization Manager, you will:

• Own the overarching web strategy: Develop and lead the strategy for site updates, continuously refining web experiences across landing pages and core site content, in partnership with key stakeholders. Drive growth by aligning website initiatives with broader marketing and business goals.
• Site management & technical oversight of web development: Oversee the web development process, ensuring site architecture supports scalability, agility, and a seamless visitor experience across all devices.
• Optimization & testing: Facilitate a rigorous website testing plan for user experience, site performance, and conversion rates following experimentation best practices. Implement personalization strategies to tailor web experiences based on audience needs.
• Web performance analytics: Define and track key performance indicators (KPIs) for website performance. Generate actionable insights by continuously monitoring and analyzing web metrics such as page load times, core web vitals, mobile performance, and uptime.
• SEO strategy & execution: Iterate on and refine the technical SEO strategy in partnership with external resources. Collaborate with the content team to develop and implement a comprehensive SEO content strategy, maximizing search engine visibility and organic traffic.

We’re looking for you to bring:

• 5+ years of experience in website management, optimization, or a related role within a high-growth company. B2B experience is strongly preferred.
• Strong understanding of website architecture, development processes, and user experience best practices.
• Proven expertise in web analytics, A/B testing, and performance optimization.
• Hands-on experience with SEO strategy, tools, and execution.
• Ability to balance strategic thinking with tactical execution, prioritizing high-impact initiatives.
• Exceptional collaboration and communication skills to work effectively with cross-functional teams and external partners.
• Familiarity with web technologies, CMS platforms (e.g., Webflow), and performance tools (e.g., Google Analytics, PageSpeed Insights).

For candidates in NYC, CO, or CA, the base salary range for this role is $115,000 - $130,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days 
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for six months plus)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits. 

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.