VP, Product Marketing

Our healthcare system is the leading cause of personal bankruptcy in the U.S. Every year, over 50 million Americans suffer adverse financial consequences as a result of seeking care, from lower credit scores to garnished wages. The challenge is only getting worse, as high deductible health plans are the fastest growing plan design in the U.S.

Cedar’s mission is to leverage data science, smart product design and personalization to make healthcare more affordable and accessible. Today, healthcare providers still engage with its consumers in a “one-size-fits-all” approach; and Cedar is excited to leverage consumer best practices to deliver a superior experience.

The Role

The Vice President of Product Marketing at Cedar is responsible for shaping the company's product narrative and market positioning. This role ensures that Cedar's innovative healthcare solutions resonate with all stakeholders, from hospital C-suite leaders to industry influencers and employees, inspiring them to join Cedar's mission of making healthcare more affordable and accessible. By combining creative flair with data-driven decision-making, the VP of Product Marketing drives product adoption and supports Cedar's ambitious growth goals.

Responsibilities

Product Positioning and Market Expertise

• Develop compelling product narratives and positioning that differentiate Cedar's offerings
• Conduct market research and competitive analysis to inform value proposition and product strategies
• Be the expert on buyers, their processes, and key decision criteria
• Publish monthly digests of market feedback on Cedar's product suite

Go-to-Market Strategy and Execution

• Develop and execute comprehensive product marketing strategies aligned with Cedar's mission
• Support product launches from alpha to beta to GA, partnering with various teams
• Design and execute plans for new initiatives, including market segmentation and campaign strategies
• Lead campaigns to drive awareness and adoption of product releases

Commercial Enablement and Client Engagement

• Optimize key company assets (pitch decks, demos, release notes, review templates)
• Create and maintain market-facing narratives and enablement materials
• Meet with clients and prospects to discuss innovation roadmap and gather feedback
• Manage feedback loops between stakeholders to influence product roadmap
• Build system for scalable feature and product enablement within active customers 
• Support strategic product initiatives through program management and analysis

Team Leadership and Strategic Planning

• Manage and grow the product marketing function, including hiring and team development
• Provide strategic input on product roadmap and new market opportunities
• Support strategic planning and roadmapping processes
• Collaborate across departments to ensure alignment and effective execution of strategies

Required Skills & Experience

• 10+ years of experience in product marketing, with a strong track record in B2B SaaS environments, experience within healthcare technology is preferred
• Proven ability to develop and execute successful go-to-market strategies for complex, enterprise-level products
• A demonstrated ability to oversee product launches from strategy to execution with a collaborative approach across departments
• Exceptional storytelling and communication skills, with a proven track record of crafting compelling positioning, messaging and content.
• Strong leadership skills with the ability to build and mentor high-performing teams
• Strategic thinker with a data-driven approach to decision-making
• Ability to thrive in a fast-paced, high-growth environment
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is preferred.

Compensation Range and Benefits

• Salary Range: $248,000 - $310,000 
• This role is also equity eligible 
• This role offers a competitive benefits and wellness package

*Subject to location, experience, and education

#LI-REMOTE

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What do we offer to the ideal candidate?

• A chance to improve the U.S. healthcare system at a high-growth company! Our leading healthcare financial platform is scaling rapidly, helping millions of patients per year
• Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
• For exempt employees: Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of PTO per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
• 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
• Diversity initiatives that encourage Cedarians to bring their whole selves to work, including the Cedarian Advisory Group (a cross-functional cohort focused on increasing internal inclusiveness at Cedar) and three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians) 
• Competitive pay, equity (for qualifying roles) and health benefits that start on the first of the month following your start date (or on your start date if your start date coincides with the first of the month)
• Cedar matches 100% of your 401(k) contributions, up to 3% of your annual compensation
• Access to hands-on mentorship, employee and management coaching, and a team discretionary budget for learning and development resources to help you grow both professionally and personally

About us

Cedar was co-founded by Florian Otto and Arel Lidow in 2016 after a negative medical billing experience inspired them to help improve our healthcare system. With a commitment to solving billing and patient experience issues, Cedar has become a leading healthcare technology company fueled by remarkable growth. Over the past several years, we’ve raised more than $350 million in funding from investors such as Andreessen Horowitz and Tiger Global, bringing Cedar’s valuation to $3.2 billion.

As of December 2023, Cedar is engaging with 25 million patients on an annualized basis, and is on target to process $2.6 billion in patient payments annually. Cedar’s ambition is to serve 50-60 million Americans by 2025, about half of the U.S. population that makes medical payments annually. Cedar partners with more than 55 leading healthcare providers and payers including Highmark Inc., Allegheny Health Network, Novant Health, Allina Health and Providence.