VP, Planning - Temporary

Job Description:

Dentsu is seeking VP, Planning who is responsible for developing a high-performing team and providing guidance on client and media planning strategy. The VP, Planning will oversee the entire planning process for their dedicated client groups and collaborates with trafficking, media operations and media buying teams to achieve client goals. This role is critical in enforcing and providing input into the overall media planning direction as well as overseeing the quality standards of the team’s planning strategy and execution. You will report to the SVP, Media Solutions. This role is preferably based in New York, though we are open to remote markets.

Responsibilities:

·          You will be accountable for outputs and the development of media planning team for assigned group of client(s) to improve campaign process to improve and achieve client goals.

·          Interpret research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct media strategies.

·          Coaches team to develop planning strategies that maximize media dollars and media efficiency.

·          Drives employee retention by providing feedback to the Leadership and HR team to help retain top talent in Canada.   

·          Leads the strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution.

·          Grows the sophistication of the team’s media knowledge, expanding into data and technology.

·          Identifies development areas in team members to help achieve and drive their performance goals for the year.

·          Supports the media buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.

·          You will facilitate the implementation of quality control processes and systems across client groups.

·          Prepares reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals.

·          Participates and presents in new business efforts for the Canadian Network.

·          Instils a data-driven, continuous improvement culture within a shared service organization.

Qualifications:

·          10+ years of media planning experience focused on All Media Channels and a minimum of 3-years’ experience leading a team.  

·          Ability to coach and develop and retain top talent while addressing performance.

·          Knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.

·          Previous experience with support new business efforts at the Network or brand level.

·          Subject matter expert in developing media planning strategies that meet and exceed client campaign goals and objectives.

·          Advanced knowledge of Media Planning and Research Tools

·          Ability to instill confidence and manage expectations with internal and external stakeholders.

·          Advanced analytical skills and proficient with numbers and budgets to illustrate client business objectives.

·          Must be able to collaborate with cross-functional teams and multiple stakeholders.

The anticipated hourly rate range for this position is $88.26 - $142.56 per hour. Hourly pay is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. Temporary employees are eligible for paid holidays as outlined on the dentsu 2024 holiday schedule, in addition to accrued safe and sick time.

This is a temporary, W2 role on dentsu payroll.

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Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.