VP of Marketing

VP of Marketing

About Subsplash

Subsplash—The Ultimate Engagement Platform™ for churches, Christian ministries, non-profits, and businesses around the world, serves 20,000+ clients, creating impactful products, and delighting the 40 million real people who use our platform every day. Subsplash is one of the fastest growing companies in the U.S. (Inc. 5,000 Fastest Growing Companies in 2020) and has won awards for best mobile experience, been voted one of Seattle and Austin’s best places to work multiple years in a row, created some of the most downloaded apps of all time, and built enterprise software for world-class brands like XBOX, Microsoft, Samsung, Expedia, and Cisco; yet, at the end of the day, our passion is to equip churches to make a lasting impact in our world. Our team of 280+ mission-driven people who are committed to our core values of humility, innovation, and excellence has pioneered the market with over 30-firsts for the church market including the first-ever church mobile app. 

Working at Subsplash is more than just a job; we are a team of people who are courageous, inventive, and passionate about doing meaningful work every day. Don’t take our word for it—head to Glassdoor and see for yourself!

About the Team

The Marketing Team’s primary responsibilities are to communicate the value of the Subsplash platform to the world—managing all outward-facing communications, leading demand generation efforts, creating go-to-market product strategies, facilitating brand management/identity, and more. We create beautiful and effective email campaigns, social media strategies, website content, product identities, videos, and more. We identify prospects and nurture them into quality leads for our sales team. For existing clients, we help them understand and engage with our products and new features. We have fun moving projects from concept to reality, and discovering what works well to help Subsplash and our clients succeed.

About the Role

As the VP of Marketing, you will report to the Chief Revenue Officer, and will be responsible for developing and executing comprehensive marketing strategies that align with Subsplash’s business objectives. The right person for this role will have a data-driven approach that blends well with intuition. This person must be able to clearly  demonstrate an understanding of our mission and our clients. This role oversees all marketing activities, including brand management, product positioning, market research, advertising, public relations, sponsors and partnerships, and digital marketing. The VP of Marketing will work closely with the executive team to drive revenue growth, bring delight to our clients, and drive us toward our vision of equipping every church, while enhancing the company's market presence.

Key Responsibilities

• You will develop and execute a comprehensive marketing strategy that aligns with our business goals and drives customer acquisition, engagement, and retention.
• You will oversee and have a detailed understanding of all aspects of our marketing operations and analytics to provide clarity in marketing efforts.
• You will lead and mentor a marketing team of 10-15, attract great talent, and foster a culture of innovation, collaboration, and continuous improvement.
• You will collaborate with the Sales and Product teams to ensure alignment and support across marketing campaigns and initiatives.
• You will spearhead along with the leadership team the launch of new product features and services.
• You will build and expand our brand presence through storytelling, thought leadership, strategic partnerships, and participation in industry events.
• You will drive client awareness and adoption of our platform.
• You will manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and growth opportunities.
• You will utilize data analytics to measure the effectiveness of marketing campaigns and initiatives, and refine strategies based on insights and performance metrics.
• You will stay ahead of industry trends and competitor activities, and adapt marketing strategies to maintain our competitive edge.
• You will report on marketing performance and strategic initiatives to the executive team and stakeholders, providing actionable insights and recommendations.

Qualifications

• You display our core values of Humility, Innovation, and Excellence.
• You have 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role, ideally with a high growth SaaS company.
• You are passionate about serving our clients.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• You are a visionary leader with a track record of driving significant growth and achieving marketing objectives.
• You are both creative and analytical, able to blend storytelling with data-driven insights to craft compelling marketing strategies.
• You have exceptional communication and interpersonal skills, and you are capable of inspiring and leading diverse teams and engaging stakeholders at all levels.

Preferred Qualifications

• You have experience in scaling marketing efforts at a growth-stage company, navigating the challenges that come with rapid expansion.
• You have an MBA or other advanced degree.
• You have Marketing experience with our clients

Compensation

The total compensation for this role will be $250,000 - $300,000/yr. 

Location

Subsplash currently has operations in 24 states across the US! As much as we would love to have employees in as many states and countries as we have clients, we are currently limiting hiring to the states we already operate in. As a result of that, this role is only available as a 100% remote position if you reside in one of the following states: 

AL, AR, AZ, CO, FL, GA, ID, IA, KS, MO, MI, NC, NM, OK, OH, OR, SC, SD, TN, TX, UT, VA, WA, WY.

Unfortunately, if you do not reside in one of these states, we are unable to consider your application. 

Benefits

Generous Paid Time Off, Medical Coverage, Dental Coverage, Vision Coverage, short and long term disability and life insurance all free of charge, Competitive Compensation, 401k Matching, Professional Development, Top of the Line Equipment, Referral Program, Parental Leave, Family-Friendly Culture, and the chance to work side-by-side with thought leaders in emerging tech

Note: Employment with Subsplash is contingent upon satisfactory proof of employee’s right to work in the U.S., as required by law and upon completion of a basic background check and; employment with Subsplash is considered “at will,” meaning that either the company or the employee may terminate the employment relationship at any time without cause or notice.

Subsplash is an Equal Opportunity Employer. We value all human life as all people are created with equal dignity, value, and worth. We do not discriminate on the ground of race, color, religion, sex, age, disability or national origin, or genetic information in the hiring, retention, or promotion of employees; nor in determining their rank, or the compensation or fringe benefits paid them.

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