VP, Integrated Strategy - Temporary

Job Description:

We are looking for a VP, Integrated Strategy (for an 8-week contract)with a strong foundation and passion for brands, marketing, content, creative to help lead a global large-scale account.

As the VP, Integrated Strategy you will lead the strategy, creativity, analytics, and execution of all initiatives. Your role involves setting goals, developing comprehensive plans, and ensuring the successful execution. Additionally, you will partner with key account stakeholders to define key performance indicators (KPIs), track analytics, report findings, and make recommendations.

You will lead a team of Strategy Directors and Strategists, collaborating with other senior leaders, managers, creative and activation teams and other departments to meet deadlines and achieve goals. This role requires both strategic oversight and hands-on involvement. Preferably, this opportunity is based in New York, NY.

Key Responsibilities:

• Brings the work together across DC, the client and our agency partners to execute strategy and creative

• Drive the end-to-end strategic roadmap and annual planning for clients

• Works upstream to integrate comms thinking and strategies into brand strategy and creative briefings to bridge the gap between creative and media

• Develops comprehensive comms plans and partners with creative to bring them to life in interesting spaces and places

• Develop comprehensive communications plans and annual strategic roadmaps for clients

• Develops big strategic platform ideas grounded in data, rich in insight and stewards their growth and development.

• Mentor and guide strategists, fostering a culture of collective excellence and personal growth

• Leverage data analytics and research to uncover audience insights to inform brand strategy, creative briefs and input into media placements

• Originates strategies that are rooted in cultural insights that drive breakthrough creative ideas.

• Can command a room of peers and more senior executives and is able to convey ideas confidently and persuasively.

• Demonstrated success leading teams to deliver a holistic digital product vision, implementation strategy and tactical launch plan.

• Experience leading the launch of a multi-year, global enterprise ecommerce platform.

• Proven ability to lead a multi-disciplinary team comprising strategists, customer experience professionals, engineers, scrum masters and data experts, without a formal reporting structure.

• Has worked extensively using Agile project management tools and rituals (SAFe ideally)

• Experience working alongside multiple teams and agency partners

• In-depth understanding of digital strategy, ecommerce best practices, CRM, website analytics, customer research, customer journey mapping.

Qualifications:

• 8+ years brand and creative strategy experience

• Bachelor's Degree in business related field

• A proven track record being the strategic lead on 2-3 businesses and oversees a discipline.

• A creative thinker and compelling storyteller, endlessly curious and questioning, with a strong ability to shift perspectives and reveal valuable insights and creative opportunities through data and collaborative narratives with all levels of the agency and its partners to drive growth.

• A manager with a successful history of team oversight, eager to further enhance their management skills. A well-rounded professional with outstanding communication, organizational, and time management abilities, along with the agility to adapt swiftly to change.

• Simplify the Complex: proven ability to create and implement product strategies that deliver on numerous personas with unique needs for large-scale, enterprise ecommerce platforms.

• Change Agent: Possess a passion to help agencies and clients shift their mindset and processes to transform their business using data, design thinking and technology.

• Master of Persuasion: Knows how to effectively sell ideas internally and externally, lead clients in work sessions and in formal presentations, and partner with strategists, experience design and technologists to create amazing work.

• Multi-Level Communication: Excellent communications skills across multiple audiences; from executive leadership to individual contributors, from engineers to brand strategists.

The anticipated hourly rate range for this position is $105.79 - $170.92 per hour. Hourly pay is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. Temporary employees are eligible for paid holidays as outlined on the dentsu 2024 holiday schedule, in addition to accrued safe and sick time.

This is a temporary, W2 role on dentsu payroll.

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