VP, DTC Marketing

About us:

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

The opportunity:

We are seeking a seasoned VP of DTC Marketing to lead our direct-to-consumer marketing initiatives. This pivotal role requires a dynamic full-stack marketer with deep expertise in DTC healthcare marketing. The ideal candidate will have a proven track record in driving successful growth and achieving CAC, LTV, & total acquisition goals through various channels, exceptional leadership skills, and a passion for functional health.

What you’ll do:

• Strategic Leadership: Develop and execute comprehensive DTC marketing strategies to drive customer acquisition, engagement, and retention.
• Channel Expertise: Oversee and optimize all marketing channels, including SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, brand partnerships, paid search & social, direct mail, etc… to deliver on KPIs.
• Team Management: Lead, mentor, and inspire a diverse team of marketing professionals, fostering a collaborative and high-performance culture.
• Hands-On Execution: Be willing to get hands dirty and dive deep into the details, ensuring flawless execution of marketing campaigns.
• Data-Driven Decision Making: Utilize analytics and data insights to continually refine marketing strategies and improve ROI.
• Cross-Functional Collaboration: Work closely with product, sales, and customer service teams to ensure alignment and drive holistic growth.
• Brand Stewardship & PR: Champion the Parsley Health brand, ensuring consistent messaging and positioning across all touchpoints–and especially through PR and communications.

What you’ll need:

• Experience: 10+ years of marketing experience, with a significant portion in DTC healthcare.
• Channel Mastery: Demonstrated expertise in SEO, content, lifecycle marketing, influencer, product marketing, brand partnerships, paid search & social, and direct mail.
• Leadership: Exceptional leadership, team management, and communication skills.
• Growth-Oriented: Strong understanding of growth marketing principles and data analytics.
• Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on.
• Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare

Benefits and Compensation:

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to …