VP, DTC Marketing
Remote
About us:
Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our membersâ journeys and our actions are focused on impact and results.
The opportunity:
We are seeking a seasoned VP of DTC Marketing to lead our direct-to-consumer marketing initiatives. This pivotal role requires a dynamic full-stack marketer with deep expertise in DTC healthcare marketing. The ideal candidate will have a proven track record in driving successful growth and achieving CAC, LTV, & total acquisition goals through various channels, exceptional leadership skills, and a passion for functional health.
What youâll do:
- Strategic Leadership: Develop and execute comprehensive DTC marketing strategies to drive customer acquisition, engagement, and retention.
- Channel Expertise: Oversee and optimize all marketing channels, including SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, brand partnerships, paid search & social, direct mail, etc⌠to deliver on KPIs.
- Team Management: Lead, mentor, and inspire a diverse team of marketing professionals, fostering a collaborative and high-performance culture.
- Hands-On Execution: Be willing to get hands dirty and dive deep into the details, ensuring flawless execution of marketing campaigns.
- Data-Driven Decision Making: Utilize analytics and data insights to continually refine marketing strategies and improve ROI.
- Cross-Functional Collaboration: Work closely with product, sales, and customer service teams to ensure alignment and drive holistic growth.
- Brand Stewardship & PR: Champion the Parsley Health brand, ensuring consistent messaging and positioning across all touchpointsâand especially through PR and communications.
What youâll need:
- Experience: 10+ years of marketing experience, with a significant portion in DTC healthcare.
- Channel Mastery: Demonstrated expertise in SEO, content, lifecycle marketing, influencer, product marketing, brand partnerships, paid search & social, and direct mail.
- Leadership: Exceptional leadership, team management, and communication skills.
- Growth-Oriented: Strong understanding of growth marketing principles and data analytics.
- Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on.
- Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare
Benefits and Compensation:
- Equity Stake
- 401(k) + Employer Matching program
- Remote-first with the option to âŚ
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Benefits/Perks4+ weeks of paid time off Annual professional development stipend Annual wellness stipend Equity Stake Generous 4+ weeks of paid time off Generous paid time off Paid Time Off Professional development stipend Subsidized Medical, Dental, and Vision insurance Subsidized Medical, Dental, and Vision insurance plan options Wellness stipend
SkillsAnalytics Brand Partnerships Communication Content Marketing Customer service Data-driven decision making Direct Mail Healthcare Influencer Marketing Leadership Lifecycle Marketing Marketing Next Paid Search Paid Social Product Marketing SEO Team Management
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