VP, Demand Generation

As Vice President of Demand Generation, you will report directly to the Chief Marketing & Strategy Officer and be a key player in the marketing leadership team. You will collaborate closely with senior leaders across various functions to establish a robust marketing plan and demand generation engine that drives our aggressive growth targets.

You will oversee brand and corporate messaging, AR/PR, digital demand generation, account-based marketing, website development, event operations, and marketing operations. Collaboration with other marketing functions, including industry, product marketing, and senior revenue leadership, will be crucial to your success. You will oversee not only pipeline creation from marketing that your team is accountable for but you will also be the leader with the VP of Revenue Operations for all pipeline creation, health, and velocity performance KPIs.

The essential functions include, but not limited to the following:

• Define and refine the company's brand and growth marketing strategy, aligning it with overall business objectives and market trends.
• Build, manage, and inspire a high-performing brand and growth marketing team, ensuring individual and collective success by providing guidance, coaching, and professional development opportunities.
• Develop and execute demand generation strategies, utilizing a variety of channels such as digital advertising, content marketing, SEO/SEM, email marketing, social media, events, and partnerships.
• Drive customer acquisition efforts by optimizing lead generation funnels, developing targeted campaigns, and employing marketing automation and conversion rate optimization tactics.
• Implement strategies to enhance customer engagement and retention, including personalized communication, upselling/cross-selling initiatives, and customer loyalty programs.
• Leverage data analytics, A/B testing, and marketing automation tools to track and analyze key performance metrics, generate actionable insights, and optimize marketing initiatives for improved ROI.
• Implement brand and communications strategies to enhance brand positioning and messaging, ensuring consistency across all marketing touchpoints.
• Foster strong partnerships with sales, product management, industry and product marketing, and other cross-functional teams to align marketing initiatives with business objectives, ensuring seamless execution and ongoing collaboration.
• Develop and deliver regular reporting to the senior team, highlighting key marketing performance metrics, growth opportunities, and progress toward revenue targets.
• Manage the marketing budget and key vendor relationships.
• Lead as the executive sponsor of Seeq’s annual customer summit, Seeq Conneqt. Build a strategic event plan with your team and curate all messaging, executive engagement, programs, content, event experience, sponsorships, budget, and execution to exceed event goals.
• Lead Seeq’s executive sponsor program …