VP Demand Generation

We are looking for a VP of Demand Generation who will be the strategic and operational leader responsible for building and scaling Purple's global demand generation engine. This role demands a data-driven and innovative leader who can design and execute integrated campaigns across multiple channels to drive predictable pipeline growth, expand the existing customer base, and mobilise our partner ecosystem. This individual will lead a high-performing team, manage a significant budget, and be a key stakeholder in shaping Purple's growth trajectory.

Why join Purple?

Our values are at the heart of what we do and we’re all about getting the job done whilst having fun with no BS and no politics. We’re all about development, and embedded within the business is the value of know your stuff, keep learning, which means we support our people to continuously develop their knowledge and skills. You really won’t regret taking the next step in your career by helping turn the world Purple!

What you will do

• Develop and execute a comprehensive demand generation strategy across all channels (ABM, email, paid media, content, SEO/SEM, social, events, partners, etc.).
• Manage the demand generation budget and allocate resources effectively across different initiatives.
• Lead, mentor, and develop the demand generation team, fostering a culture of collaboration, innovation, and data-driven decision-making.
• Oversee the implementation and optimization of marketing automation and other demand generation technologies.
• Collaborate closely with sales, product, and professional services teams to ensure alignment and maximise pipeline impact.
• Track, measure, and analyse demand generation performance metrics, providing regular reports and insights to the leadership team.
• Stay up-to-date on industry best practices, emerging technologies, and competitive landscape to inform the demand generation strategy.
• Develop and implement customer marketing programs to drive upsells, cross-sells, and advocacy.
• Build and manage engagement with key partners to drive lead generation and revenue growth.

Requirements

Who you are

• Significant experience in B2B demand generation, with demonstrable experience in a leadership role, preferably in a high-growth SaaS environment.
• Proven track record of building and scaling demand generation programs that deliver measurable results (pipeline growth, lead generation, revenue contribution).
• Deep understanding of account-based marketing (ABM) principles and best practices. Experience developing and executing successful ABM programs, particularly in the enterprise segment.
• Deep understanding of the SaaS business model, sales cycles, and marketing dynamics. Experience working with SaaS metrics and analytics.
• Proven experience developing and executing global marketing campaigns, with a strong understanding of localization best practices.
• Significant experience working with channel partners, resellers, and referral programs. Demonstrated ability to develop and implement effective partner marketing strategies.
• Experience developing and executing customer marketing programs to drive upsells, cross-sells, and advocacy

Highly Desirable Requirements:

• Familiarity with artificial intelligence and machine learning applications in marketing, and an ability to explore and implement these technologies.
• Knowledge of Purple's target market and competitive landscape.

Our values

• Make it happen - We own things and get them done whatever it takes.
• Playful and positive - Life’s too short to take things too seriously, we like to have fun while we’re working and we love positivity - and yes the glass is half full.
• We’re in it together - We all have our day jobs to do, our KPIs to hit and projects to complete but we’re always available to help for the greater good of the business.
• No bullsh*t, no politics - Seriously! We want to enjoy coming to work and that stuff doesn’t make it pleasant.
• Know your stuff, keep learning - We value people who have the knowledge and have a thirst for it, lots of it.
• No drama - Things don’t always go right as much as we try, having a hissy fit over it won’t help the situation and you won’t find that here.
• With great data comes great responsibility - Personal data is a big thing, particularly when you are the custodian of a lot of it, we take that very seriously.

Bring your best self to work

At Purple, we are committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences that each individual brings, and we believe that diversity enriches our team and drives innovation. We encourage applications from candidates of all backgrounds, regardless of race, gender, sexual orientation, religion, disability, or any other characteristic. We understand that everyone's journey is different, and we are open to conversations about flexible working arrangements that can accommodate your needs. We embrace a culture of learning and growth, where you don't need to tick every box on the job description to apply. If you're excited about the opportunity to contribute to our mission, we encourage you to submit your application. Join us in shaping a workplace that celebrates diversity and empowers all voices.

Benefits

• Salary: £60,000 - £70,000 (dependant on experience)
• Remote first business - work from home (with regular opportunities to get together face to face) 
• Flexible working & a great company culture - bring your best self to work
• Emphasis on learning and development - progress your career
• 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
• 4 volunteering days each year - give something back to the community
• Company bonus - 5%-10% of salary
• Private Healthcare & Long Term Incentive Plan after 12 months’ service