Vice President (Senior Director), Performance Marketing

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.

Reporting to the President of Demand and Operations, our Vice President (Senior Director)* Performance Marketing will oversee our performance marketing teams' strategy, development, and operations, including SEM, SEO, and programmatic advertising campaigns. 

*As we seek a new leader for this team, we are open to hiring at the Senior Director or Vice President level pending a candidate’s expertise and experience. We will do our best to set expectations about level as early as possible. 

What you'll do

• Lead the development and execution of data-driven and cost-efficient strategies to drive paid and organic user growth across various channels, including paid search, search engine optimization, and programmatic advertising
• Optimize all facets of performance marketing, including bid strategy, landing page, ad creative and rotation, and audiences
• Translate strategies into detailed budget and channel plans, working closely with Finance to update forecasts and report weekly, monthly, and quarterly actuals
• Drive efficiency and performance through the use of data science and automation.
• Partner with our Product team to optimize customer journey through rigorous testing and experimentation
• Partner with the Finance, Data Science, and Analytics teams to develop a measurement stack to monitor and improve channel performance, enhance KPI tracking, conduct quantitative analyses to inform growth strategy, ensure accurate and timely reporting of campaign results, build a testing framework, evolve marketing attribution and incrementality, and measure customer LTV
• Lead, develop, and manage a growing team of performance marketers to effectively and efficiently deliver results based on clear goals
• Oversee relationships with vendors, partners, platform account managers, and other partners to test new service offerings, channels, and capabilities

What you have

• 8+ years of paid marketing experience managing complex campaigns, multi-million dollar budgets, and being accountable for a marketing channel P&L
• 6+ years of management experience, with a track record of helping team members grow in their roles
• Ability to recruit, grow, and develop excellent marketing talent
• Exceptional analytical skills-ability to structure and parse qualitative and quantitative data, formulate and test hypotheses, synthesize findings, and draw insights and conclusions that you can translate into actionable recommendations
• A strong problem-solving track record: ability to think through unique problems with no set guide and design …