FreshRemote.Work

Vice President, Industry and Product GTM

United States - Remote

We are looking for an exceptional Vice President, Industry & Product GTM who will be responsible and tasked with overseeing the strategic direction and development of industry development and marketing initiatives. This role is vital to driving growth and customer engagement while maximizing the impact of the company's products and services in specific markets.

In addition, you will be responsible for setting the overall direction and vision for our industry and product marketing strategy and overseeing the execution of industry go-to-market programs and product marketing campaigns. The ideal candidate will have a strong track record of developing and executing successful go-to-market initiatives and excellent leadership and communication skills.

The essential functions include, but are not limited to the following:

  • Leading a team to create a highly differentiated go-to-market strategy with key stakeholders to strengthen our leadership in the industrial analytics space across all products, sales segments, and target industries.
  • Developing the messaging framework to support the current and future multi-product vision
  • Defining target segments, personas, and value propositions based on a deep understanding of customer needs.
  • Developing and implementing comprehensive industry marketing go-to-market plans focused on aligning the industry with business objectives and growth targets.
  • Leading cross-functional teams to design and execute go-to-market plans for Seeq software products in industrial analytics and AI, and Industrial Enterprise Monitoring.
  • Collaborating with product management, marketing, and revenue teams to drive an end-to-end GTM plan that exceeds revenue growth and customer acquisition targets.
  • Leading the creation of an annual plan for industry/product marketing including specific industry needs. 
  • Conducting market research and analysis to understand the unique needs, behaviors, and trends of industry verticals in the industrial analytics space. Ensuring insights are part of Seeq’s customer-informed product roadmap.
  • Ensuring the team uses data-driven insights to inform Industry and product marketing strategies and decision-making.
  • Developing compelling industry and product positioning and messaging tailored to resonate with customers and personas utilizing Industry-specific tailored messaging. 
  • Creating differentiated value propositions and communication strategies for Seeq product offerings. 
  • Conducting regular competitive analysis and market research to identify emerging trends, opportunities, and potential threats, informing strategic decision-making.
  • Collaborating with the revenue team and field enablement to develop targeted enablement tools, materials, sales plays, and programs for Seeq customers' new logos and expansions. 
  • Providing ongoing support to sales teams in positioning and selling.
  • Leading the team to …
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