Vice President, Demand Generation

About Invoca:

Invoca is the industry leader and innovator in AI and machine learning-powered Conversation Intelligence. With over 400 employees, 2,000+ customers, and $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company and have raised over $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

About the Role:

The Vice President, Demand Generation is a critical leadership role- responsible for overseeing all aspects of demand generation to achieve Invoca’s pipeline and revenue goals. This is a highly cross-functional and strategic role, requiring both creative and analytical thinking. You will work closely with leaders across Marketing, Sales, Rev Ops, Customer Success and Product. 

You will lead the Demand Gen team and create the multi-channel marketing programs that generate and accelerate pipeline. Your responsibilities will include integrated campaigns, account-based marketing,  digital marketing, events, direct mail and programs. This leader will take a metrics-based approach to our efforts so that we can measure and optimize our overall marketing investment. We are looking for a driven, innovative and energetic demand generation leader with a talent for empowering high-performing teams and an ability to get things done.

You Will:

• Drive the company's demand strategy and generate pipeline that helps Invoca acquire new customers and expand revenue from our existing customers. 
• Create integrated campaigns that support our product launches and other GTM initiatives, leading all aspects of demand generation, including paid media, SEO, conferences, events, webinars, direct mail, sales plays and other tactics. 
• Lead the strategy and execution of our Account Based Marketing efforts, as well as programs against key vertical markets. 
• Lead the expansion for marketing into new geographies, markets and industries. 
• Collaborate effectively with our sales, SDR and partner sales leaders 
• Work collaboratively to build, inspire, manage and grow a high-performing global marketing team
• Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
• Work closely with product marketing, marketing operations, customer success, sales and the SDR team to ensure message optimization and cross-functional alignment

You Have:

• 10-15+ years experience in high growth B2B SaaS companies (ideally $100M-$1B in revenue) with roles of increasing responsibility; current or previous VP title, reporting to a CMO preferred
• Experience running a high-performing team
• A firm grasp of account based-marketing practices and tools. Experience with Demandbase preferred. 
• Experience with digital and non-digital demand gen tactics …