Vice President, Data and Audience Strategy

Job Description:

This role is remote-friendly

We are seeking a Vice President, Data and Audience Strategy to join our Global Data and Tech division at Dentsu. In this role, you will leverage Dentsu's proprietary Merkury platform—our industry-leading identity and data platform—to lead the development and execution of audience strategies for key clients. Your focus will be on data acquisition, audience insights, and architecture that enhance media strategy, planning, and activation. Your contributions will directly impact client growth by harnessing the power of data, identity solutions, and audience strategies across acquisition, retention, and white-space opportunities.

If you have a talent for storytelling with data, uncovering rich insights to drive action, and the analytical depth to spot growth opportunities, you’re a fit. If you thrive on collaborating with cross-functional teams, learning specialized skills, and driving transformation, this role is made for you.

Key Responsibilities

• Leverage Dentsu Merkury Platform: Utilize the Merkury platform’s identity resolution, audience insights, and data-driven capabilities to build scalable, privacy-safe audience strategies that fuel precision marketing and personalized customer experiences.

• Develop first-party data acquisition strategies, collaborating with client and agency stakeholders to assess available data and formulate a comprehensive data strategy, incorporating insights from Merkury as well as ecosystem digital and data platforms.

• Lead the creation of audience strategies aimed at driving client growth through retention, acquisition, and identifying new market opportunities, using Merkury to enhance audience segmentation and activation.

• Generate audience insights, including market and audience sizing, segmentation, and personas, to support growth-oriented strategies while leveraging Merkury’s data-driven insights to sharpen targeting and engagement.

• Monitor and analyze performance data from campaigns, offering actionable insights and recommendations for optimizing audience targeting and activation efforts with a focus on Merkury-powered identity resolution and tracking.

• Drive the formulation of hypotheses and use cases to future-proof client strategies, particularly in response to shifts like the deprecation of third-party cookies, leveraging Merkury’s identity-first approach.

• Identify and evaluate the most relevant data sources (behavioral, psychographic, transactional, and location data) and data-driven solutions, recommending technology partners such as identity platforms, CDPs, CRM systems—ensuring alignment with Merkury’s capabilities.

• Pinpoint data gaps and requirements to elevate the client’s audience strategies and enhance deliverables by leveraging Merkury’s data and insights.

• Keep clients informed about industry trends and regulatory changes that may affect audience strategy and targeting, particularly in the context of evolving data privacy landscapes and how Merkury addresses these challenges.

• Collaborate with internal teams—media, creative, activation, and analytics—to ensure audience strategies are tightly aligned with campaign objectives, with Merkury serving as a central tool for driving unified customer experiences.

• Leverage Dentsu’s data capabilities, including the Merkury platform, and industry partnerships to uncover new opportunities for client growth, pilot testing, and innovation.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field; or equivalent professional experience.

• 10+ years of experience in audience and data strategy, particularly in marketing or media.

• Expertise in using identity and data platforms to drive measurable campaign success and personalized customer experiences.

• Rich understanding of audience tools and datasets ranging from panel based to large industry data assets including but not limited to Nielsen, GWI, YouGov, MRI, Merkury, Experian, ComScore, Mastercard, D&B etc.

• Deep understanding of digital data technologies, including first-party and third-party data, data lakes, clean rooms, CDP, CRM, and identity solutions.

• Proven experience in using advanced audience analytics, segmentation, and targeting to drive measurable campaign performance.

• Strong analytical, problem-solving, and critical-thinking abilities, with a strategic mindset.

• Excellent written and verbal communication skills, with the ability to influence and collaborate across teams.

• Ability to thrive in a fast-paced, deadline-driven environment with a proactive and growth-oriented approach.

• High accountability, ownership, and a collaborative mindset focused on partnership and innovation.

By integrating the Dentsu Merkury platform into your audience strategies, you will help clients future-proof their marketing efforts and stay ahead in a rapidly evolving digital landscape, driving both immediate results and long-term growth.

The anticipated salary range for this position is $163,000-$263,350. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-AB2 #LI-Remote

Location:

Brand:

Time Type:

Contract Type:

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.