Vice President, Analytics

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

This role is remote-friendly.

As the VP Analytics, Health & Non-Profit, you will be the industry-leading voice of analytics for the agency, setting the vision and strategy to ensure our analytics offerings are innovative and address client business challenges. You will lead a cross-disciplinary team specialized in turning data into relevant insight to optimize client outcomes, holding all teams accountable for delivering and producing an integrated work product. You are also responsible for the continuous evolution of the practice by developing best-in-class services and capabilities.

Working with the SVP, the clients and the account teams on each client within the portfolio, you will craft industry-leading integrated solutions to address clients’ unique business challenges, leveraging your business mindset to convert into strategic opportunities for our clients. You will help to identify opportunities to identify best practices and then drive the implementation of these solutions across clients within the health/non-profit vertical.

Responsibilities

·       Vision and Strategy – Set vision for Health/Non-Profit Analytics team, ensure offerings are innovative and address challenges impacting Health/Non-Profit industry as well as exploit emerging technology trends and partnership opportunities.

·       Growth – Partner with Client Success, Growth teams and Capability Leaders to craft integrated solutions in support of client’s business objectives.

·       Delivery – Ensure delivery excellence for Health/Non-Profit client portfolio. Lead teams in defining and delivering measurement roadmaps, data visualizations media mix optimization, multi-touch attribution, digital/TV attribution, customer segmentation/modeling and AI/genAI applications.

·       Staff Development – Lead recruiting, staffing, training and career development planning. Cultivate learning mindset to ensure team stay up to date with industry trends and future-proof.

Qualifications

· 12+ …