UX Copywriter

UX Copywriter Position Summary- Behavioral Science and Health Context

Are you a wordsmith with a talent for making complex ideas relatable and engaging? Join us at Lirio as a UX Copywriter, where you’ll help transform behavioral science into impactful, action-inspiring messages. In this role, you’ll contribute to our innovative Precision Nudging solutions, empowering people to make healthier decisions—and witness the tangible outcomes of your work in real-world results 

You’ll collaborate with a team of behavioral designers, content creators, researchers, product experts, and visual designers to write message components for email, SMS, mobile apps, chatbots, and more. You’ll also get to flex your creativity on landing pages, client-facing materials, consulting reports, call center scripts, and marketing collateral. 

We’re looking for someone who’s as comfortable polishing their own work as they are participating in a structured peer review process. Feedback is how we grow, and you’ll be part of a supportive team that helps each other create high-quality, accurate, and impactful content. 

As the go-to person for copy quality assurance, you’ll help us maintain our high standards, ensuring everything we send out aligns with behavioral science principles and connects with real people in meaningful ways. 

This position can be located remotely in the United States or hybrid at one of Lirio’s offices in Franklin and Knoxville, TN. 

Essential Duties & Responsibilities

Content Creation (60%) 

• Craft Behavioral Science-Informed Content: With direction from our behavioral scientists create and proofread engaging, evidence-based copy for various formats, including email, SMS, push notifications, chatbots, landing pages, call center scripts, consulting reports, internal documentation, and marketing materials.
• Collaborative Content Refinement: Work closely with clients and interdisciplinary teams, including behavioral design and research, to incorporate feedback and ensure content aligns with project objectives.
• Ensure Clarity and Compliance: Conduct thorough reviews of all copy to ensure alignment with health literacy standards, Lirio’s behavioral design framework, and client-specific requirements.
• Quality Assurance and Content Organization: Implement a rigorous quality assurance process encompassing proofreading, editing, tagging, and organizing content to ensure accuracy and consistency before intervention launches.
• Conduct Content Audits: Work closely with the behavioral scientists to improve old content libraries and ensure copy is both scientifically accurate and adheres to our current content best practices. 

 Content Management (25%) 

• Work with Lirio’s content management system (CMS) to store, organize, tag, update, and refine content
• Maintain CMS technical quality standards and guidelines
• Collaborate with Lirio’s technical teams to inform improvements to the CMS 

 Other Duties(15%): 

• Document content guidelines, standards, and processes to facilitate consistent and scalable content creation.
• Maintain proper documentation of client needs and project statuses
• Maintain an issue log and inform improvements to the CMS, content development, and QA processes 

Qualifications

• Bachelor's Degree in a related field
• 3-5 years of relevant experience
• Experience in marketing, content design, journalism, or communications 
• Experience with content management systems (CMS) and tools such as Figma, Sketch, Mural, or Miro
• Strong writing and proofreading skills are a must, including comfort with writing for both professional and consumer audiences
• Must have ability to collaborate cross-functionally, especially with technical teams

Nice to have  

• Experience writing for diverse audiences (e.g. cross-cultural experience)
• Background in Healthcare, digital health, and Behavioral Science or psychology  

Benefits

• Medical (HSA available) 
• Dental 
• Vision 
• Short-term & long-term disability (company-paid) 
• Life & AD&D (company-paid) 
• 401K with company match 
• 10 paid holidays + holiday week company closure 
• Flexible time off policy 
• Work from home 
• Job salary range: $68,000-$82,000