UKG-Dayforce Marketing Sr. Associate- Remote Eligible

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

As the UKG-Dayforce Marketing Sr. Associate you are working closely with the Cloud Native Software Marketing Manager and the RSM Business Leader for UKG and Dayforce, you will be responsible for executing a comprehensive, marketing strategy and go-to-market plan that helps RSM to grow it’s UKG and Dayforce services business at scale. You will be responsible for assisting in the development of marketing plans that creates awareness and builds demand for our services that are associated with these business applications. The ideal candidate will have an understanding of application software solutions, co-marketing with software partners, the B2B technology space and experience in the development of effective marketing strategies in the B2B space.

Essential Duties:

• Works closely with key business leaders to develop and implement a marketing strategy in support of our UKG and Dayforce capabilities
• Understands the business and strategic priorities, including growth targets
• Embeds themselves within the business team as a member of their leadership team representing Marketing
• Develops and secures buy-in for the marketing strategy (target audiences, value propositions, etc.) to support business growth goals
• Provides understanding of buyer preferences/needs, RSM positioning and differentiators that are necessary to create content, working with SME(s) to facilitate the creation of content by the Demand Generation and/or COE teams
• Serves as the primary interface with Demand Generation to provide inputs and guidance related to the translation of the marketing strategy to the demand program strategy
• Is accountable for key marketing metrics (pipeline, leads, etc.)
• Serves as a Marketing point-of-contact for all results reporting back to the business
• Collaborates with Industry, Tax, Audit and Consulting marketers to ensure alignment of marketing strategies across service lines and industries
• Working with the demand generation team, determines which activities should be included within the program framework and campaigns versus which activities are executed in direct support of their business
• Works directly with the COE on marketing enablement needs of the service …