Tree Care Marketing Solutions - Head of PPC

Hi there! I’m Monica, the founder of Tree Care Marketing Solutions.

We’re a digital marketing agency that specializes in helping tree service companies in the USA grow their businesses through top-notch online marketing strategies. 

Our focus is on delivering high-quality leads, stunning websites, compelling content, and unbeatable PPC and SEO strategies. But what really sets us apart? 

We don’t just do marketing - we understand the tree care industry inside and out.

Our clients stay with us for years (in fact, they usually only leave if they’re acquired by one of the national brands) and many become friends. 

We go beyond just running ads; we build long-term partnerships, ensuring our clients thrive year after year. If you’re looking to join a friendly, high-performing team where your work truly makes an impact, you might be in the right place!

As Head of PPC, you will lead TCMS's paid advertising efforts, creating and executing multi-platform search strategies for tree service companies nationwide. You’ll manage campaigns, optimize performance, lead a team, and advise key clients. Your role will involve strategy development, day-to-day campaign management, performance tracking, and ensuring exceptional results through data-driven decisions.

Responsibilities will include:

🌱 Strategy Development:

• Create tailored paid search strategies to increase visibility and generate high-quality leads across platforms like Google Ads, Microsoft Ads, Facebook, Instagram, YouTube, and others.
• Work with digital marketing teams to develop cohesive, omnichannel marketing strategies.

🔧 Campaign Management:

• Oversee daily search marketing activities, including campaign planning, keyword research, A/B testing, and optimization.
• Ensure timely delivery through best practices and QA processes.
• Explore new paid search opportunities to drive growth.
• Stay updated on trends in the tree care industry to adjust campaigns accordingly.

📊 Performance Tracking & Optimization:

• Build campaign attribution models and reporting systems to measure effectiveness.
• Track KPIs like lead volume, cost per lead, conversion rates, and ROI, using data to drive improvements.
• Monitor market conditions and competitive trends to maintain a competitive edge.
• Manage budgets and pacing to maximize ROI and lead generation.

👥 Team Leadership:

• Lead and mentor the paid search team, ensuring performance targets are met.
• Manage resource needs and team structure.
• Oversee the Lead Tracking team to ensure accurate tracking and reporting.

💬 Client & Internal Communication:

• Act as the primary point of contact for key accounts, participating in client communications and meetings.
• Work with Client Success Managers to optimize the client experience throughout the lifecycle.

⏰ Working Hours:  You'll need to work a set schedule that includes at least 4 hours during our business hours (9 AM – 5 PM Arizona time).

Requirements

To excel in this role, you need to have: 

✅ 5+ years of experience in paid search for lead generation (not e-commerce), with expertise in strategic planning, campaign management, and optimizing acquisition costs and ROAS.
✅ Advertising agency experience is preferred, along with a proven track record in lead gen, particularly in home services or similar industries.
✅ Deep knowledge of platforms like Google Ads, Meta, YouTube, Google Local Services Ads, and CTV.
✅ Experience in leading and developing teams, with a strong portfolio of campaign performance and ROI optimization.
✅ Expertise in conversion tracking, attribution modeling, and analytics tools, as well as campaign automation and bid management.
✅ The ability to manage competing priorities across multiple accounts and adapt strategies based on emerging trends.

Technical Skills:

✅ Advanced proficiency in Google Ads, Google Analytics, Meta Ads Manager, and lead tracking tools.
✅ Familiarity with CRM systems, data analysis, and landing page optimization.
✅ Google certification in at least two of the following: Google Ads Search, Google Ads Display, Google Ads Video.

Communication & Leadership Skills:

✅ Excellent written and spoken English with the ability to communicate effectively with global teams and US clients.
✅ Strong analytical and problem-solving skills, with the ability to lead and motivate teams, prioritize tasks, and explain complex strategies clearly.
✅ Adaptable and eager to stay current with industry changes.

Brownie points for:

🌟 Google Analytics, Microsoft Ads, or Meta Ads certifications.

🌟 Experience with Adalysis, WhatConverts, WeatherAds, or AgencyAnalytics.

🌟 Knowledge of bid management platforms.

🌟 Excellent proofreading and copywriting skills.

The ideal candidate is analytical, detail-oriented, and thrives on problem-solving. You love numbers, data, and translating insights into action. You can juggle multiple projects without missing a beat and take full ownership of your work. Most importantly, you’re proactive, resourceful, and passionate about delivering outstanding results!

Benefits

What’s in it for you?

💰 Salary: $3,000 - $4,500 per month, depending on experience*

🌟 Full-time, fully remote position

🏝️ 18 days PTO (including US Holidays) and 4 days sick leave

📈 Professional growth opportunities and industry training

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

The JobRack team are working with Tree Care Marketing Solutions to help them find their new team member. 

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

The JobRack team has gained a full understanding of the Tree Care Marketing Solutions’ needs and will review, filter, screen and test candidates in line with this.

To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application.

We will, of course, provide you with feedback throughout the process.

At the request of Tree Care Marketing Solutions, applications for this position must be submitted through JobRack and direct contact with the employer is not allowed.

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq