Technical Architect – Marketing Technology

At DIRECTV, we’re reimagining the future of entertainment. With millions of customers across the U.S., we leverage cutting-edge technology and data to deliver compelling, personalized experiences across a variety of digital and traditional channels. Join our team of forward-thinkers who thrive on innovation and driving results. 

The Marketing Technology team at DIRECTV is seeking a Technical Architect with a strong background in data quality assurance, marketing automation support, and channel execution strategy. This role will play a critical part in ensuring data integrity, streamlining campaign operations, and designing scalable, efficient workflows for omnichannel marketing execution. 

Here’s what you’ll do:

• Data QA & Validation: 

• Develop and maintain processes for end-to-end data validation across marketing campaigns. 

• Collaborate with data engineering and analytics teams to identify and resolve data quality issues. 

• Build automated testing frameworks to proactively catch and prevent data anomalies. 

• Marketing Automation Support: 

• Provide technical guidance and troubleshooting support for marketing technology tools (including Salesforce Marketing Cloud, Braze, Tealium CDP, etc.) and proprietary internal systems. 

• Work closely with campaign operations to optimize workflows and resolve execution issues. 

• Identify opportunities to automate manual tasks, increasing efficiency and accuracy. 

• Channel Execution Process Design: 

• Architect new processes for executing campaigns across multiple channels including email, SMS, push, and direct mail. 

• Ensure consistency and reusability in campaign design and execution workflows. 

• Partner with cross-functional teams to implement scalable, compliant, and customer-centric marketing solutions. 

What you’ll need to be successful:

• 3 – 5 years required, 5+ years preferred of experience in technical marketing roles, preferably within large-scale consumer businesses. 

• Strong understanding of MarTech platforms, data architecture, and campaign automation workflows. 

• Expert with modern marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Platform, Braze, etc.) and CDPs (Tealium preferred). 

• Expert in SQL, scripting (e.g., Python, JavaScript), and data pipeline validation. 

• Experience with QA frameworks, automated testing, and performance monitoring. 

• Experience integrating MarTech tools with CDPs, CRMs, and analytics platforms. 

• Excellent problem-solving skills and the ability to communicate technical concepts to non-technical stakeholders. 

Preferred Qualifications 

• Experience working within Agile marketing or DevOps environments. 

• Knowledge of data governance and privacy compliance (e.g., CCPA, GDPR). 

• Previous experience at a media, telecom, or entertainment company. 

Why Join Us? 

• Be part of a high-impact team influencing how millions of customers experience entertainment. 

• Work with cutting-edge MarTech tools and shape the future of omnichannel marketing at DIRECTV. 

Competitive compensation, benefits, and growth opportunities in a collaborative and fast-paced environment. 

May require a background …