Teacher Lifecycle Marketing Manager

ABOUT KHAN ACADEMY

Khan Academy is a nonprofit with the mission to deliver a free, world-class education to anyone, anywhere. Our proven learning platform offers free, high-quality supplemental learning content and practice that cover Pre-K - 12th grade and early college core academic subjects, focusing on math and science. We have over 155 million registered learners globally and are committed to improving learning outcomes for students worldwide, focusing on learners in historically under-resourced communities.

OUR COMMUNITY 

Our students, teachers, and parents come from all walks of life, and so do we. Our team includes people from academia, traditional/non-traditional education, big tech companies, and tiny startups. We hire great people from diverse backgrounds and experiences because it makes our company stronger. We value diversity, equity, inclusion, and belonging as necessary to achieve our mission and impact the communities we serve. We know that transforming education starts in-house with learning about ourselves and our colleagues. We strive to be world-class in investing in our people and commit to developing you as a professional.

THE ROLE

Do you believe in the power of a great education to open doors to opportunity? And do you have the expertise to drive teacher engagement and acquisition through marketing strategies? If so, join us to connect educators with the tools they need to drive meaningful learning outcomes for millions of students around the world. 

As Khan Academy’s Teacher Lifecycle Marketing Manager, you'll develop and execute strategies to attract new teachers and deepen relationships with our existing community. Bring your world-class writing skills, marketing expertise, data-driven approach, and passion for education to Khan Academy and make a massive impact. Classroom teaching experience is a plus. Deep empathy for educators is a must.

Acquire new teachers - 50% of time

• Develop and test hypotheses about the right channels, strategies, or product improvements to reach educators in the U.S. at scale. 
• Know the competitive landscape and market trends to drive new messaging, channels, and innovative ideas.
• Identify search traffic growth opportunities for content and landing pages. Conduct keyword research and optimize content for search engines.
• Create and publish high-quality, engaging, and relevant content and landing pages that address the needs of teachers. Develop marketing campaigns to acquire new users.

Engage existing teachers - 50% of time

• Build a lifecycle marketing plan that will drive …