Tax Service Line Marketer Senior Associate - USA-MN-Virtual

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

Driven by a strong understanding of RSM’s business, industry and LOB growth objectives the LOB Service Line Marketer Senior Associate co-develops the go-to market strategy for designated service line(s), in alignment with the LOB go-to-market strategy, and serves as an advisor to bring fresh, innovative ideas to expand the business. The marketer collaborates with service line leaders to understand business strategies, provide new ideas that align with strategies, launch new offerings, and proactively advise and provide insight to the team on all marketing related topics.

Essential Duties

Develops and implements the marketing strategy and plan through hyper collaboration and co-development with CMG colleagues across the LOB, industry and in centers of excellence to position the solutions through middle market issues and reflective of client needs:

·        Ensure plan is fully aligned with the LOB marketing strategy and is in alignment with and leverages firm wide thought leadership strategy (MMBI/TRE, etc.) and CMG strategies; and incorporates these strategies in marketing plan execution.

·        Partners with the demand generation team  to co-develop digital marketing strategies for service line/capability; measures and understands results and adapts programs to increase effectiveness; ensures understanding of digital marketing metrics and analytics to achieve …