SVP, Retail Media Analytics

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

Job Description

This role is remote-friendly.

This role is a leadership role in the Insights & Analytics practice focused on driving growth, thought leadership, strategic direction and innovation within Retail Media through expertise in data and analytics. We are looking for an individual that has deep domain expertise retail media, marketing measurement, data monetization that can be a thought and execution partner to our clients helping them drive ROI for their programs. The SVP is both expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. You will be a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, and digital, and operational teams across the agency.

You have a background in retail media, advertising media measurement, ad/mar technology and exposure to addressable identity solutions. In addition, you will have knowledge of People Based Marketing, brand research, and measurement across personalization & segmentation, all broadcast and digital media, database, and web analytics, as well as testing methods. You will have experience working closely with ad operations teams, a strong quantitative background with working knowledge of new data set identification and onboarding. You should also possess the expertise required to lead and continue building an innovative team, as well as the confidence to work with our internal executive team and senior clients.

Responsibilities:

• Lead analytics engagements on brand and RMN side helping create the measurement strategy to maximize returns from their investments.
• Work with the executive leadership team, and with the agency leads on creating our value story around turning data into actionable insights and drive media outcomes.
• Interface with media strategy teams to build strategic shopper- focused campaign plans, …