SVP, Retail Media Analytics

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

Job Description

This role is remote-friendly.

This role is a leadership role in the Insights & Analytics practice focused on driving growth, thought leadership, strategic direction and innovation within Retail Media through expertise in data and analytics. We are looking for an individual that has deep domain expertise retail media, marketing measurement, data monetization that can be a thought and execution partner to our clients helping them drive ROI for their programs. The SVP is both expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. You will be a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, and digital, and operational teams across the agency.

You have a background in retail media, advertising media measurement, ad/mar technology and exposure to addressable identity solutions. In addition, you will have knowledge of People Based Marketing, brand research, and measurement across personalization & segmentation, all broadcast and digital media, database, and web analytics, as well as testing methods. You will have experience working closely with ad operations teams, a strong quantitative background with working knowledge of new data set identification and onboarding. You should also possess the expertise required to lead and continue building an innovative team, as well as the confidence to work with our internal executive team and senior clients.

Responsibilities:

• Lead analytics engagements on brand and RMN side helping create the measurement strategy to maximize returns from their investments.
• Work with the executive leadership team, and with the agency leads on creating our value story around turning data into actionable insights and drive media outcomes.
• Interface with media strategy teams to build strategic shopper- focused campaign plans, communicate recommendations, and identify and deliver new solutions collaboratively.
• Evaluate and optimize existing technology partnerships and solutions (including Amazon Marketing Cloud, Retail Media Clean Room, Digital Shelf Analytics, and Ad Tech) to enhance utilization and drive incremental value.
• Participate in business development efforts supporting RFPs, collaborating across teams to develop integrated solutions and supporting pitches.
• Provide thought leadership and innovative solutions that position our clients at the forefront of their industries through client interactions.
• Collaborate and guide the vision for the enhancement and integration of dentsu products with leading RMN technologies.
• Create provocative and industry-leading thought-leadership that elevates us among industry peers and strengthens value proposition as a strategic transformation partner to clients.
• You will report to Americas Lead, Analytics.

Qualifications

• B.S. or MBA, preferably in Marketing or Quantitative Field
• 10 years in quantitative business environment within agency environment, ad technology vendors, or analytics firms
• Deep in Amazon Advertising, Amazon Marketing Cloud, and bid management ad technology (Pacvue, Skai, Commerce IQ, etc)
• Experience managing large portfolio of brands and multi-million dollar budget with large in-flow of several work streams
• Experience across multiple verticals, CPG is preferred.
• Experience with statistical concepts, machine learning and familiarity with AI / Gen AI
• Must have experience and expertise across one of more of the following areas : Customer Analytics, Advanced Measurement, ML Driven Personalization, Market Research, Media Analytics, Reporting & BI
• Understanding of campaign management/ad serving technology and optimization of digital media campaigns within platforms
• Working knowledge DSPs, third party audience data and CDP platforms
• Experience with rich media and data driven creative, including DCO platforms
• Present complex content simply to senior clients or company partners
• Lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum

Additional Information

The anticipated base salary range for this position is $235,500.00 - $380,075.00 annually. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Our incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com.

#LI-AB2 #LI-Remote

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.