SVP, Paid Media

The Role
Shape strategy. Drive performance. Lead innovation.
As the SVP of Paid Media, this role will spearhead performance, execution, and innovation across multiple channels, ensuring top-tier performance for our clients. Overseeing cross-channel planning, buying, activation, and optimization, this role will drive measurable results while leading and developing a high-performance team. 
With expertise in full-funnel, performance-driven media, you’ll play a pivotal role in scaling our media capabilities, pushing innovation, and maximizing efficiency. If you are ready to make a lasting impact in a fast-paced, growing agency, let’s connect.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture-Unlimited PTO-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-Annual Class Pass credits and more! The anticipated annual salary for this role will range from $250,000 - $280,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job ScamsWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-JL#LI-Remote

You Will Be

• Redefine paid media at Wpromote, shifting from a performance marketing focus to a full-funnel approach that seamlessly integrates brand marketing through creative and data-driven insights
• Enhance paid media operations by leveraging AI-driven solutions, maximizing efficiency, and enabling the team to focus on high-impact strategic initiatives
• Advance media planning, analysis, and measurement to drive CTV and full-funnel investment strategies, positioning Wpromote as an industry leader in modern media execution
• Leading and mentoring a high-performing cross-channel media team, ensuring operational excellence and collaboration with creative, analytics, and client services teams
• Providing growth mapping & goal setting, and performing annual formal performance reviews.
• Refining and evolving the go-to-market strategy, aligning paid media initiatives with marketing, sales, and internal team objectives
• Leading new business efforts, crafting compelling media strategies that win and retain high-value clients
• Fostering an environment of cross-functional learning and development, ensuring paid media strategies are aligned with evolving client needs
• Collaborate with cross-functional teams including creative, strategy, earned media, client services, and data strategy & analytics to ensure a cohesive and integrated approach to campaign performance
• Overseeing and optimizing the paid media P&L, ensuring financial health and strategic investment allocation
• Bridging team and business needs, balancing operational demands with strategic priorities while managing expectations across C-suite and paid media teams
• Championing a test-and-learn approach to drive data-driven improvements and discover new growth opportunities
• Communicating vision, goals, and key client successes, ensuring alignment and engagement across the organization
• Providing industry POVs, identifying market shifts on paid media, emerging platforms, and new technologies to inform media strategies and proactively adapting paid media operations to stay ahead of trends
• Developing and championing thought leadership, crafting insights for both internal teams and external audiences to position Wpromote as an industry leader

Key Competencies and Skills

• 15+ years of paid media experience in an advertising agency, with a focus on scaling teams and revenue growth
• Strong expertise with full funnel media planning/activation, multi-channel experience (search, social, programmatic, retail marketplace, Linear TV, OOH, Radio, etc)
• Deep understanding of performance media channels (Google, Microsoft, Meta, TikTok, Snap, etc)
• 8+ years of leadership experience, preferably managing large, distributed teams of 100+, with a strong track record in remote team management 
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Effective time management and project management skills
• Bachelor’s degree in marketing, Communications, or related field

Strategic & analytical thinking

• Ability to define high-level media strategies while ensuring tactical execution aligns with business goals.
• Data-driven mindset with a strong grasp of media effectiveness metrics.
• P&L management experience

Media expertise & innovation

• Experience in growth marketing, direct-to-consumer (D2C), B2B, and brand-building campaigns across multiple verticals
• Ability to sell in media strategies, effectively communicate complex insights to C-level stakeholders, and drive client confidence
• Deep understanding of media measurement, attribution, and performance marketing strategies
• Passion for innovation, emerging media, and leveraging AI and automation to enhance media efficiency

Leadership & people management

• Proven track record of leading and mentoring large, high-performance teams
• Ability to cross-collaborate across teams
• Strong stakeholder management skills, both internal and external
• Ability to inspire and influence at all levels, from junior team members to C-suite executives

Business growth & client relations

• Experience in driving growth through client retention and new business, inclusive of a track record in participating in successful pitches

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. Apply