SVP, Analytics Solutions

Job Description:

This role is remote-friendly.

This role sits at the intersection of analytics and growth. We are looking for an individual that has broad analytics experience across direct, digital marketing, advertising, and customer experience domains. This individual will partner with the analytics leadership team to drive growth initiatives across all the sub-capabilities within analytics.

Responsibilities:

• Partner with growth and capability leaders to support crafting solutions for large and complex deals involving multiple capability areas.

• Work with leadership team to refine and execute go-to-market strategy for analytics & insights business.

• Engage with senior client stakeholders and be a consultative business partner to drive strategic data and analytics initiatives.

• Collaborates with growth organization to proactively identify analytics engagement opportunities across existing clients and new prospects.

• Participate in business development efforts supporting RFP responses, collaborating across practice areas to develop integrated solutions and leading pitches.

• Provide thought leadership and innovative solutions that position our clients at the forefront of their industries through pitches and client interactions.

• Collaborate and provide input to dentsu product team around enhancements and new functionality.

• Continuously assess emerging technologies and industry trends to ensure our solutions remain cutting-edge and effective.

• Develop and set go-to-market strategies for analytics and AI products and services, ensuring successful market penetration and adoption.

• Collaborate with marketing teams to position and promote analytics and insights offerings internally and externally.

• Build and maintain strong relationships with alliance partners (Adobe, Salesforce, Google, Snowflake), ensuring effective collaboration to co-develop new solutions.

• Creates provocative and industry-leading thought-leadership that elevates the organization among industry peers and strengthens value proposition as a strategic transformation partner to clients.

Qualifications:

• B.S. or MBA, preferably in Marketing or Quantitative Field

• 10 years in quantitative business environment within agency environment, ad technology vendors, or analytics firms

• Experience with statistical concepts, machine learning and familiarity with AI / Gen AI

• Must have experience and expertise across one of more of the following areas : Customer Analytics, Advanced Measurement, ML Driven Personalization, Market Research, Media Analytics, Reporting & BI

• Understanding of campaign management/ad serving technology and optimization of digital media campaigns within platforms.

• Working knowledge DSPs, third party audience data and CDP platforms

• Experience with rich media and data driven creative, including DCO platforms

• Able to present complex content simply to senior clients or internal stakeholders

• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum.

The anticipated base salary range for this position is $235,500.00 - $380,075.00 annually. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Our incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com.

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Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

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