Staff Product Manager, Personalization

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

Ancestry is looking for a Staff Product Manager to lead the personalization strategy, roadmap, and execution for our growing Family History product line. Reporting to the Director of Product Management, you’ll work closely with a cross-functional team of designers, engineers, data scientists, and marketing experts to deliver innovative product experiences. We’re looking for someone with strong technical expertise and a creative approach to problem-solving, a hypothesis-driven mindset, and the ability to balance visionary ideas with practical execution.

What You Will Do...

• Drive Personalization Strategy: Lead the vision, strategy, and execution for personalized experiences across Ancestry’s platforms, using data-driven insights to create highly relevant and engaging user experiences.

• Collaborate Across Teams: Work closely with cross-functional teams, including data science, engineering, design, and marketing, to deliver personalized features and solutions that meet both customer needs and business goals.

• Define Product Roadmap: Develop and prioritize the product roadmap for personalization initiatives, ensuring alignment with broader company objectives and customer-centric outcomes.

• Leverage Data and Analytics: Utilize data from user behavior, A/B tests, and customer feedback to make informed decisions that improve personalization and user engagement. Partner with data teams to implement effective measurement frameworks.

• Enhance User Journeys: Define and optimize user journeys, applying personalization strategies at key touchpoints across the Ancestry experience, from onboarding to discovery to engagement.

• Innovate and Experiment: Lead efforts to innovate new personalization features, testing and iterating on concepts to enhance the overall user experience. Drive the experimentation process, ensuring personalized features are validated before a broader rollout.

• Advocate for the Customer: Act as the voice of the customer, ensuring personalized experiences are meaningful, relevant, and add value. Champion personalization initiatives that address real user needs while ensuring ethical use of data.

• Measure Success: Establish clear KPIs for personalization efforts, monitor progress, and report on outcomes to stakeholders. Drive continuous improvements based on performance data and feedback loops.

Who you are… 

• You have 5+ years of experience in product management, with a focus on personalization, user experience, or similar areas, ideally in consumer-facing or data-driven products.

• You have a strong understanding of data analytics, A/B testing, and how to leverage user insights to drive product decisions. You are comfortable using data to measure success, identify trends, and iterate quickly

• You have a passion for understanding and solving customer pain points. You are empathetic to the user journey and skilled at crafting personalized experiences that truly resonate with users.

• You excel at collaborating with cross-functional teams, including engineering, design, data science, and marketing, and can translate technical requirements into clear, actionable product strategies.

• You can clearly articulate the vision, strategy, and progress of your projects to both technical and non-technical stakeholders. You are adept at influencing, negotiating, and aligning teams to drive results.

• You bring new ideas to the table and can think outside the box when developing personalization strategies. You are not afraid to experiment, test, and refine ideas based on real-world feedback.

• You have a solid understanding of modern web technologies, machine learning, and personalization algorithms, and can effectively collaborate with technical teams to bring your ideas to life.

Preferred Qualifications

• Experience in a direct-to-consumer tech company or with large-scale consumer products.

• Knowledge of genealogical, historical, or Ancestry-related content is a plus.

• Familiarity with personalization platforms and machine learning models used to drive recommendations or personalized experiences.

Helping people discover their story is at the heart of ours.  Ancestry is the largest provider of family history and personal DNA testing, harnessing a powerful combination of information, science and technology to help people discover their family history and stories that were never possible before. Ancestry’s suite of products includes: AncestryDNA, AncestryProGenealogists, Fold3, Newspapers.com, Find a Grave, Archives.com, and Rootsweb. We offer excellent benefits and a competitive compensation package. For additional information, regarding our benefits and career information, please visit our website at http://ancestry.com/careers

As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity.  We are pleased to share the base salary range for this position: $177,345 - $202,755 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience.  We will share detailed compensation data for a specific location during the recruiting process.  Read more about our benefits HERE.

*Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23)

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.