Staff Product Manager, App Promo Ads

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 82M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

Location: 

Reddit is continuing to grow our teams with the best talent. This role is completely remote friendly.

Team description: App Ads

The Reddit Ads team is poised to innovate and grow rapidly like never before. This is a unique opportunity to join a high-performing team that will shape how we monetize the Reddit platform and help connect Redditors with brands they love. 

We are building advertising solutions for app developers and app-enabled businesses to help them reach, engage, and acquire users through app install ads, in-app engagement optimization, app re-engagement, and other mobile-focused ad products.

Role description:

We are seeking a vertical end-to-end product owner of our App Promotion Advertising efforts. This is one of our fastest growing business lines and this role will be critical in shaping and driving the success of the app promotion on Reddit’s platform. You will develop the vision, strategy, and roadmap for the area. You will work closely with all teams across the ads platform (examples: measurement, reporting, ads manager, optimization, prediction, reporting, auction, etc.) to build solutions that help app advertisers succeed.  Furthermore, you will partner closely with cross-functional teams including engineering, design, data science, sales, marketing, and external partners to build world-class products that deliver value for both advertisers and Reddit users. 

As an early member of a critical Ads team and an important product area, you will have significant ownership and responsibility in shaping Reddit’s overall monetization strategy.

Responsibilities

• Product Strategy & vision: Define and own the long-term vision and strategy for app promotion ads on Reddit, aligning it with broader business goals and market trends in mobile advertising.
• Requirements gathering: Gather insights from advertisers, agencies, sales, and ecosystem partners to understand their pain points and needs. Translate these insights into innovative ad products that drive app installs, engagement, and monetization.
• Leadership: Be the owner and champion of Reddit’s App promotion business. Drive excitement for the product area within the organization, negotiate resources, and help all cross-functional teams come together to deliver holistic solutions that make advertisers successful.
• Roadmap Ownership: Develop, prioritize, maintain, and execute the product roadmap for App Ads across all Reddit teams, balancing short-term wins with long-term innovation.
• Driving execution: choose success metrics, set goals, and create accountability within the company. Help them deliver against the roadmap.
• Cross-Functional Collaboration: Work closely with engineering, data science, design, user research, sales, marketing, and other teams to ensure smooth product development. Act as the glue that keeps stakeholders aligned and on track.
• Communication: As a senior member of the Product Management team and the product owner of a business line, you’ll regularly communicate across functions and the entire ads team, including frequently presenting to C-level executives.
• Market Analysis: Stay current with the latest trends, technologies, and competitive landscape in mobile app advertising and promotion to inform product decisions.

Required Qualifications:

• 6-8+ years of product management experience, with at least 4 years within AdTech
• A track record of developing and championing product strategy and vision with quantifiable business impact
• End-to-end experience with building app advertising solutions.
• A compelling influencer with strong communication and interpersonal skills.
• Exceptional analytical and problem-solving skills.
• Strong organizational and execution skills.
• North America timezone-based 

Preferred Qualifications: 

• Technical degree (computer science, engineering, mathematics, economics or related field)
• Experience with Machine Learning is a strong plus
• Proven experience working on large initiatives, across teams, and on highly cross-functional products
• 8+ years of product management experience in a technology company

Benefits:

• Comprehensive Healthcare Benefits
• 401k Matching
• Workspace benefits for your home office
• Personal & Professional development funds
• Family Planning Support
• Flexible Vacation & Reddit Global Wellness Days
• 4+ months of paid Parental Leave 
• Paid Volunteer time off

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is:$206,700—$289,400 USD

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at ApplicationAssistance@Reddit.com.

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