Sr. Web Growth Marketer - US / CANADA - REMOTE

About the Role:

In this role, we’re looking for a web growth leader to own our web experiences with a focus on guiding developers and buyers to adopt Redpanda. You will own the performance, vision, and strategy for all Redpanda web properties. 

You Will: 

Web Experience Roadmap Lead:

• Define, align, and own the multi-year web experience roadmap outlining key initiatives like a unified information experience, growth conversion capabilities, developer experience modules, and lead generation data capture integrations
• Conduct research and analysis of modern web UX trends, competitor websites, and internal stakeholders to inform roadmap priorities
• Communicate and secure alignment on roadmap priorities with stakeholders including executives, product leaders, and marketing heads
• Own web experience deliverables and progress across agency and in-house resources

Website Performance Management:

• Align stakeholders around business revenue and userbase goals, define and monitor meaningful web KPIs that influence those goals across traffic, conversions, engagement, and journey indicators
• Provide regular reporting across primary web performance targets while highlighting above/below target rationale

Marketing Growth Alignment:

• Lead marketing web growth meetings and discussions to ensure project priorities, ownership, and deliverables are on track
• Identify growth opportunities for the website with marketing channels including social media, email, digital advertising, and community(Slack, Redpanda …