Sr Specialist, Performance Marketing - United States - Remote

Are you ready to take the helm as the Sr Specialist, Performance Marketing at Prosci? We're seeking a dynamic individual to spearhead our performance marketing efforts, charting the course for growth, engagement, and revenue within the B2B sector. As the initial member of our performance marketing team, you'll have the exciting task of laying down the groundwork for success. You'll have the autonomy to establish best practices, collaborate with colleagues across our markets, and utilize your expertise to craft strategies that will drive our company to new heights. If you're passionate about shaping the future of marketing and ready to make your mark, we want you on our team! This role can be worked remotely from the US, Canada or Europe.

Requirements

·     Establish and execute innovative performance marketing strategies to drive customer acquisition, retention and revenue growth within the B2B space.

·     Develop and implement best practices for performance marketing including campaign planning, execution, optimization and measurement.

·     Manage the working relationship with current agencies and help define the right path forward.

·     Serve as the subject matter expert on performance marketing, staying abreast of industry trends, emerging technologies, and best practices to inform strategy development and execution.

·     Collaborate cross-functionally with internal stakeholders to align marketing efforts with overall business goals and objectives.

·     Leverage data-driven insights to continuously optimize campaigns, targeting and channel performance, ensuring maximum ROI and efficiency.

·     Own the planning, execution and analysis of multi-channel campaigns across paid search, display advertising, social media, email marketing and more.

·     Monitor and report on key performance metrics, providing actionable insights and recommendations for continuous improvement.

Technical/Functional Skills

·     Strong proficiency in marketing automation tools, specifically HubSpot …