Sr. Specialist, Marketing Communications

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for the implementation and trafficking of 360 Integrated Marketing Communication campaigns for one key Division. Works closely with the Marketing Communication Division Operations leads, HQ IMC leads, and creative and media agencies to track, execute, and analyze large-scale marketing campaigns. Works with moderate guidance in own area of knowledge.

Job Description

Core Responsibilities:

• Collaborates with HQ IMC leads, Division Marketing Communications team, and creative and media agencies to implement marketing campaigns.  
• Acts as a liaison to one key Division, regularly connecting & working to execute media and messaging plans supporting Division and HQ strategy.  
• Helps to manage relationships across key Division team, ensuring all plans are seamlessly executed accurately and on time.   
• Tracks production of all creative assets across multiple agencies and performs final QA to confirm all details are accurate and meet Division expectations.  
• Assists Division with creative recommendations and solutions based on landscape, competitive pressures and data insights.  
• Maintains and helps to build Division PORs and media calendars, including detailed quarterly overviews and weekly creative snapshots.  
• Manages all creative matrices, detailing Division requests related to IMC Campaigns, for new and existing campaigns for BAU Division plans, National Promotions, Multicultural, Sports, Competitive, Xfinity Home and Mobile.   
• Responsible for the delivery of all Division campaign tactics including ISCI codes, nomenclatures, media files and order instructions.  
• Assists with digital trafficking, helping to setup and initiate traffic for all digital tactics including OLV, OLA, Display, Mobile and more.  
• Partners with internal teams and the IHA to manage Flashtalking rotations, including Desktop, Mobile and OLV rotations for both GM and Multicultural (Division and HQ Media).  
• Assists in preparing and delivering all display, mobile and OLV results with creative strategy recommendations during monthly reporting readouts to …