Sr Search Engine Marketing Specialist
United States
Why Vacasa
We started with just one home and an idea: to bring homeowners and renters together with smart technology and caring local teams. Today, we’re the largest full-service vacation rental company in North America thanks to the people who give us their best every day. You’ll fit right in here if you’re curious, entrepreneurial, and thrive in a rapid-growth environment.
Why Marketing at Vacasa?
The Marketing team is a growth engine for the company, focused on innovating, iterating, and learning quickly in service of our customers and cross functional partners. We are storytellers and reputation builders, blending left brain creativity with right brain pragmatism. We have big ambition - to make Vacasa the defining brand in hospitality for vacation rentals. We have a compelling story to tell and are looking for experienced Marketers to get the word out.
What we're looking for
We are looking for a talented Sr Search Engine Marketing Specialist who is passionate about digital advertising and excited to dive in and shape digital strategy for Vacasa. This is a hands on SEM position with both B2B and B2C campaigns. We do all of our marketing in-house and the right candidate will need to feel comfortable spending their days in ad platforms.
This position in 100% remote. Ability to work from home and resides in one of the followings states: AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY
What you'll do
- Build and optimize campaigns in Google, Bing, and Facebook ad platforms
- Keyword research and new market plans
- Search query optimization
- Develop and launch ad tests and experiments
- Build remarketing audiences and campaigns
- Audience research and building in SEM platforms
- Campaign and analytics data analysis
- Campaign reporting
- Work independently identifying opportunities for testing or improvement
- Work with stakeholders to develop strategy and creative to meet KPIs
- Coordinate with other teams to meet deadlines
- Monitor spend in large accounts
- Assist Sr. SEM Manager in strategy and planning
- Assist SEO team as needed
- Other duties, as assigned.
Skills you'll need
- 3+ years of SEM experience, both in strategy and execution
- 1+ years of SEO experience
- Experience working with a variety of tools such as Google AdWords, Facebook Business Manager, Google Analytics, Bing Ads, and Microsoft Excel
- Ability to define how success is measured and perform analysis on ways to improve the performance of SEM campaigns
- Experience developing and implementing ad copy for campaigns
- Experience developing and running tests
- Experience with large accounts
- Experience in the travel industry, property management, or real estate is a plus
- Technical computer skills on all forms of hardware - laptops, tablets, and mobile devices, Professional communication in email, phone calls, video calls, and texts, Ability to work well under pressure in an agile, face-paced environment.
Compensation
- $78900 - $106000 / year. Actual pay will vary based on a candidate's skill, experience, education and/or location.
What you’ll get
- Health/dental/vision insurance - employee & family coverage options
- Employer Sponsored & Voluntary Supplemental Benefits
- 401K retirement savings plan with immediate 100% company match on the first 6% you contribute
- Health & Dependent Care Flexible Spending Accounts
- Flexible vacation time
- Paid sick days and holidays
- Paid parental leave after one year of tenure
- Employee Assistance Program
- Career advancement opportunities
- Employee discounts
- All the equipment you’ll need to be successful
- Great colleagues and culture
- Please visit our careers page to review our full benefits offerings
Vacasa is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate against applicants based upon race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or other classes protected by applicable law. Veterans are encouraged.
Vacasa is committed to maintaining a safe and productive work environment. Possession, use, or being under the influence of alcohol or illegal drugs in the workplace is prohibited.
An offer of employment for this role will be contingent upon the successful completion of a background check.
#li-remote
Job Profile
100% remote Must reside in specified states
Benefits/Perks100% Remote 401(k) with company match Career Advancement Career advancement opportunities Employee assistance Employee Assistance Program Employee Discounts Flexible Spending Accounts Flexible Vacation Flexible vacation time Fully remote Health, Dental, Vision insurance Paid parental leave Paid Sick Days Parental leave Supplemental Benefits Vision Insurance Work From Home
Tasks- Assist in strategy and planning
- Audience research
- Build and optimize campaigns
- Campaign data analysis
- Develop ad tests
- Keyword research
- Monitor spend
- Search query optimization
Ad copy development Agile Analytics Audience Research Bing Ads Campaign Reporting Communication Data analysis Digital Advertising Excel Facebook Ads Google Ads Google Analytics Hospitality Microsoft Excel Real Estate Remarketing Reporting Research Search Engine Marketing SEO Technology Testing Testing and Experimentation
Experience3 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9