Sr Regional Marketing Manager

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Job Description

Regional Marketing Sr. Manager

Join Takeda as a Sr. Manager, Regional Marketing, where you will partner with the IBD Strategy and Brand Marketing teams to advance the commercial potential of the brand. You will do this by creating meaningful customer experiences, helping to inspire education and therapeutic consideration, along with educational efforts for HCP and Patients on addressing unmet needs of the IBD disease state and treatment management journey. You will also oversee various components and manage executional support for educational P2P efforts and the development of key regional marketing initiatives, including regional conference presence and sponsorships.

• Continually evaluate the effectiveness of key marketing tactics, making strategic recommendations to leadership on brand optimization.

• Lead partnerships with field leadership in corresponding geography to optimize and tailor pull-through of marketing strategies including P2P education support Enable peer-to-peer education by overseeing speaker programs execution, including speaker selection, supporting speaker training and speaker deck content development in collaboration with brand/disease state marketing.

• Gather insights by understanding key geographical market drivers, HCP influence points, competitive landscape, provider dynamics and competitive intelligence. Provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance.

• Oversee the direction and deliverables of multiple external vendors ensuring internal stakeholder alignment across agency partners, PRT, medical affairs, compliance and IT.

• Generate insights from healthcare providers (HCPs) that provide real-time feedback to commercial team for development of brand strategies, tactics, Takeda-approved resources and better inform our business decisions.

• Execute advisory boards and consultant meetings to gain insights that inform brand and disease state strategies and tactics in anticipation of organizational needs.

• Collaborate on regional engagement plans for external experts and ensure consistent tactical execution to drive key marketing engagement.

• Support IBD congress strategy, planning and execution, including all aspects associated with defining engagement, organizing, planning, and post event wrap-up for opportunities within defined geography and national congresses.

• Build IBD disease state presence at the various congresses, supporting booth design, product …