Sr. Product Marketing Manager - United States - Remote

We’re looking for a creative, strategic, self-starter to join the Raptive Solutions Marketing team and lead the go-to-market strategy and efforts for Raptive’s products and services for creators and enterprise publishers.

The role is responsible for driving awareness, adoption, and appreciation for Raptive’s Revenue solutions, such as the display and video advertising we run on our customers’ sites and all of the reports and controls we offer our customers to help them understand and manage this revenue stream.

You’ll own product marketing for this vertical of Raptive products and services, partnering with product managers, business leads, customer service teams, and other key stakeholders on everything from helping to shape the strategic roadmap to deep-diving on competitive insights to developing the perfect communications to help our creators make more money.

Ideally, you’ll bring a deep understanding of the creator economy and the digital media and online advertising industries to the table so you can tell a strong story of how Raptive’s solutions fit holistically into a creator-first future. 

We’re excited for you to use your passion for creators, data fluency, strategic decision-making, eye for developing efficient processes and workflows, experience marketing products and services, and skills in cross-team coordination in this exciting opportunity to drive Raptive forward.

What you’ll be doing:

• Drive customer adoption of Raptive’s core revenue products (display and video advertising) as your primary KPI.
• Make sure every audience has the right resources to understand Raptive’s offerings and value, working at the intersection of project management, marketing communications, sales enablement, messaging strategy, and customer communications.
• Develop and own the marketing strategy for a portfolio of Raptive’s solutions for the full customer lifecycle, including service and product offerings, GTM planning, …