Sr Principal Integrated Marketing Specialist, Downstream

We anticipate the application window for this opening will close on - 14 Mar 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the LifeJoin one of the fastest-growing operating units in Medtronic! CRDN (coronary and renal denervation) provides the unique opportunity to work in both a growth sector and an established market.

This is a fully remote role, within the United States.

Bring your B2B downstream, channel integration, content management, and messaging skills to work in this dynamic role. Put your creativity and passion to use every day within a team that strives to think differently to solve problems, make progress, deliver meaningful innovations, and gain momentum in the treatment of hypertension and coronary diseases.

This role involves developing and executing strategic integrated marketing plans to enhance customer engagement and increase adoption. As a Sr Principal Integrated Marketing Specialist, you will:

• Create and implement promotional plans for launches, brand building, and partnerships.
• Collaborate across functions to ensure alignment and effective plan execution.
• Use your content strategy skills to create integrated campaigns across digital and traditional channels.
• Measure and optimize your efforts based on analytics.
• Seek ways to actively improve and enhance initiatives through innovative approaches and cross-promotion opportunities.
• Build relationships with a distributed workforce.

You will have challenging assignments, the opportunity to grow your skillset, and a lack of dull moments. You will make a difference.

Responsibilities may include the following and other duties may be assigned.

• Develops and implements enterprise-wide, integrated marketing programs.
• Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives.
• Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
• Oversees the creation of all types of content to achieve Medtronic's reputational and messaging aims.
• Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
• Develops reputational KPIs, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
• Leverages insights to strengthen programs and build new strategies.
• Builds and maintains stakeholder contact programs and databases to directly connect and share MDT's point of view and insight to the right audiences.

Must Have:

A Bachelor's degree and 10 years of integrated …