Sr. Performance Marketing Manager

Zip is tackling the $50B+TAM space to transform the way businesses manage spend. Our co-founders started Zip (YC S2020) because they saw the challenges companies had using outdated 20 year old software to manage hundreds of millions of dollars in spend every year. We invented the world’s leading Intake-to-Procure solution to bring a consumer grade user experience to B2B purchasing. And, we’re just getting started.

We're a fast growing team that helped scale category-defining companies like Airbnb, Facebook, Salesforce, Apple, Quora, Pinterest, and Square. With $180 million in funding from YC Continuity (Y Combinator), CRV and Tiger Global, we're valued at $1.5 billion in just 3 years. In today's economic climate, the value we offer our customers is more critical than ever and our business is accelerating. We're growing quickly and need your help!

As the Zip’s first Performance Marketing Manager, you will join a lean but high-performing Growth team to take our paid marketing efforts from 1, and in many cases 0, to 10. This is an ideal role for someone who is looking to build a B2B paid media function from scratch, with ownership of a multi-million dollar annual budget across various digital platforms. This is a highly cross-functional role that will collaborate daily with our sales, sales operations, growth marketing, analytics, finance, product, and web engineering teams. 

This Performance Marketing Manager is responsible for developing a strategic paid media approach and digital experience across paid social, SEM, and OOH to achieve lead and revenue generation goals. In addition to being accountable for driving paid media strategies, she/he will be hands-on in setting up and executing campaigns across several media platforms (with agency support) while managing continuous campaign optimization.

What you’ll do:

• Drive performance marketing which includes working with the growth team to plan and execute online performance campaigns including paid social, display, and SEM
• Design, implement and optimize paid media strategies using all known digital channels paid social, video ads, SEM, OOH) focusing business growth 
• Collaborate with the lines of business, digital experience (Web) team and other key stakeholders on driving acquisition, acceleration, and expansion through media investments, content planning and targeted digital experiences
• Work with technical stakeholders in Web, martech, and BizApps to establish technology requirements that support paid media strategy, drive innovation and engagement, and improve overall experience
• Consistently test, measure, and analyze performance across all …