Sr. Marketing Specialist - MarTech

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The team

Kraken’s Marketing Technology and CRM Operations team is looking for a Sr. Marketing Specialist - MarTech who will help manage Kraken’s best-in-class technology stack towards good governance and continuous evolution. This role will report to our Director of Marketing Technology and Operations, and collaborate cross-functionally with lifecycle marketing, product marketing, product management and engineering teams in order to continue evolving our data infrastructure and technology features to support our marketing tactics across channels. 

The team supports the company’s growth and client engagement strategy by implementing tools and executing cross-channel communications in order to help our clients make the most of Kraken’s exchange ecosystem. We strive to serve our internal and external clients with best-in-class technology and marketing best practices, such as hyper-personalization and real-time, relevant messaging, towards flawless execution.

The opportunity

• Help manage MarTech tools’ operational needs such as access and usage management and new integrations

• Gather and translate marketing/business use cases into technical requirements

• Provide hands-on guidance for internal stakeholders and develop documentation as playbook

• Ensuring implementation of best practices for tool governance and marketing activation (email IP reputation management, feature onboarding, communication channel adoption, etc)

• Troubleshoot tooling issues and coordinate resolution …