Sr. Marketing Analyst
Remote - Colombia
We are a tech-enabled growth firmâat the intersection of marketing, consulting & data intelligenceâigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldâwith a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.Â
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aââputting marketers in a strategic seat at the tableââand providing value in unparalleled ways.Â
Managing billions in media, our dynamic teamââof consultative marketers, creatives, analysts and technologistsââchallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**Proficiency in spoken and written English at an advanced level is required for this role
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A day in the life:
As a Sr. Marketing Analyst you will responsible for auditing current and prospective clientsâ marketing programs and crafting integrated marketing plans across our full suite of channels, with special emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, and YouTube). You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients
Responsibilities:
- Planning: determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel
- Coordinating: working with channel specialists to ensure channel-level strategies align with the overarching plan
- Research and analysis: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
- Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency âŚ
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- Coordinating
- Planning
- Research and Analysis
Asana Audience insights Budget Allocation Campaign Management Content Marketing Conversion Rate Optimization Creative CTV Data analysis Email Marketing Google Ads Influencer Marketing Marketing Strategy Paid Media Programmatic Programmatic Advertising Public Relations Retail Marketing SEO Slack Social media Social Media Marketing Web development
Experience5 years
Timezones