Sr. Manager, Marketing Automation

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Markmonitor, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

We are looking for a talented individual to maximize the value of every customer interaction through the strategic development and deployment of Marketing Automation and AI technologies. The ideal candidate will have experience delivering complex digital implementations, excellent leadership and communication skills, the ability to manage projects across multiple internal teams, and be comfortable with data analytics. This position will be responsible for enhancements to our customer’s digital experiences across multiple brands leveraging a proprietary, business-rule-driven Ad Server and Adobe Experience Manager platforms.

What you’ll do & how you’ll make your mark.

• Own the cross-sell implementation backlog and lead end-to-end delivery of cross-sell surfaces that drive customer and business success through personalization and AI-supported offer recommendations.
• Develop and drive roadmap for on-going enhancement of Ad Server capabilities.
• Coordinate project deliverables across internal teams including Engineering, UX, Creative, Marketing, and Business Intelligence to build and maintain integrations, ensuring seamless operations and on-time delivery of marketing projects.
• Oversee BAU delivery of multi-channel marketing offers, continuously refining program performance based on stakeholder feedback and metrics.
• Recommend and implement new offers to support business objectives.
• Monitor campaigns and analyze results, coordinate strategy adjustments with engineers, ensuring alignment with business goals.
• Continuously evaluate current processes, identifying opportunities for further automation and optimization to enhance operational efficiency.
• Maintain detailed documentation on automation processes and workflows.
• Provide regular updates to senior management and other stakeholders on automation projects, milestones, and performance metrics.

Who you are & what you’ll need to succeed.

• Minimum 5 years marketing automation experience.
• Exceptional troubleshooting and problem-solving skills, with a focus on delivering value-add solutions.
• Ability to interpret performance data and recommend improvements.
• Excellent communication skills, with the ability to both clearly articulate technical concepts to non-technical stakeholders and translate business requirements into technical requirements.
• Ability to prioritize and manage multiple projects simultaneously …