Sr. Manager, Federal Marketing - Washington, DC or Remote

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Sr. Manager, Federal Marketing is a key leader who will be responsible for coordinating and managing a comprehensive marketing approach for the US public sector, primarily field & account-based marketing, but also strategic thought leadership, content, social media, and more.

You will report directly to the Sr. Director, Revenue Marketing and, together, build Handshake’s first federal marketing strategy. This is a highly visible role where you'll have the opportunity to build from the ground up and own the strategy, execution, and optimization of integrated initiatives that drive awareness, engagement, and expansion into key large federal accounts.

In this role you will work closely with the Federal Sales team to ensure alignment to both near-term opportunities and long-term growth strategies. You’ll also work within the broader Marketing team, including demand generation, content/thought leadership/research marketing, product marketing, and marketing operations to engage, delight and retain federal customers. 

• Own the development and execution of the field marketing strategy for the federal market, including civilian, defense and intelligence sectors

• Work closely with the federal sales team and leadership to understand specific market priorities and inform and shape customer and prospect-facing programs contributing to pipeline and opportunity creation

• Conduct market research to identify key trends, challenges, and opportunities within the federal market landscape.

• Collaborate with internal teams to develop compelling marketing collateral, including presentations, case studies, white papers, and website content, tailored to the unique needs and …