Sr. Manager, Digital Marketing

At HopSkipDrive, our goal is to create opportunity for all through mobility. 

We’re a technology company that solves complex transportation challenges where there is a heightened need for safety, equity, and care. Through our marketplace, we connect kids, older adults, or anyone needing extra support to highly-vetted caregivers on wheels. Through our software and advisory services, we solve the biggest transportation challenges facing schools and school districts around the country. 

Founded by three moms as a solution to their own transportation challenges, we’ve now facilitated more than 3.3 million rides and operate across over 13 states across the country. We continue to expand at a rapid pace, making the Inc. 5000 list four times, as well as the Deloitte 500 Fast-Growing Technology list. HopSkipDrive is a Series D company and has raised $100M in funding to date.

Who We Are

The Marketing and Communications team leads the overall brand and communications strategy for HopSkipdrive, and strategically drives leads and customers through the sales funnel through owned, earned and paid media tactics.

You will support the team and business in the following ways:

• Execute and iterate on paid media efforts, including paid social campaigns and search engine marketing based on sales goals and brand awareness, while optimizing those efforts to map to our Revenue and brand strategy.
• Support the redesign and marketing performance of our website. You will develop dashboards and monitor analytics to enable, and contribute to, strategic discussions about the site’s development. You will support the execution of site updates in partnership with internal and external stakeholders.
• Execute on the implementation of a clear marketing measurement strategy for your area of ownership. Collaborate with Sales Ops to understand performance of all marketing channels, paid and unpaid, to gauge impact on all stages of the funnel. You know the importance of measurement and tracking, and can make thoughtful recommendations for your team and others. 
• Ensure messaging consistency across owned and paid channels, while optimizing messages within each channel. 
• Collaborate with other Communications and Marketing functions, including DemandGen, Communications/PR, and Product Marketing for comprehensive and cohesive marketing and communications strategy. 

Who You Are

You see yourself as a full-stack marketer, passionate about running a multi-channel marketing strategy and optimizing performance across platforms. You have a particular passion for blending creativity and data to develop successful marketing strategy, …