Sr. Lead, Video & Offline Channels Manager

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

Driving Upwork's Growth through the expansion and optimization of emerging channels

Your leadership will involve a deep understanding of channel dynamics and the transformation of these channels into significant contributors to the company's growth objectives. You will work closely with the Brand, Creative, Integrated Marketing, and Marketing Analytics teams. Moreover, your role will require leading our collaboration with media agencies to optimize and maximize the performance of our campaigns.

This position, reporting to the Director of Paid Acquisition, demands a proactive approach, strategic insight, and a commitment to driving results that surpass our growth ambitions.

Your Responsibilities:

• Strategic Development & Execution: I lead the strategy and execution of video and offline channels, ensuring alignment with our ambitious growth goals and efficient budget use.
  
  
• Data-Driven Analysis & Decision Making: Dive deep into channel performance, utilize incrementality testing, and harness the power of the Media Mix Model to steer campaigns and decide on future investments.
  
  
• Agency Partnership Management: Foster and lead the relationship with our media agency, ensuring smooth collaboration, efficient campaign planning, execution, measurement, and optimization.
  
  
• Cross-Functional Collaboration: Work with the Brand, Creative, and Product Marketing teams to develop cohesive and effective campaigns, ensuring alignment across all touchpoints.
  
  
• Budget Oversight & Management: You will be responsible for forecasting, tracking, and optimizing media budgets. You will ensure that investment pacing aligns with performance goals and growth projections, adjusting as necessary to achieve maximum ROI.
  
  
• Innovation and Channel Growth: Champion a test-and-learn agenda to continuously refine and optimize existing tactics while pioneering new channels and strategies; Focus on opportunities to scale and increase profitability through media expansion.
  
  

What it takes to catch our eye:

• Excellence in Media Strategy: Demonstrable success in planning and executing multi-channel marketing campaigns, especially in video and offline channels.
  
  
• Proactive Approach: With a strong bias toward action, you're known for quickly turning strategies into actionable plans and confidently driving campaigns forward, even in …