Sr Events Marketing Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

As Senior Events Marketing Manager at Later, you'll architect and execute our events strategy to strengthen Later's position in the enterprise social media and influencer marketing space. Leading a small but growing events team, you'll create high-impact experiences that engage senior marketing decision-makers at B2C brands ($50M-$500M+ revenue) and agencies. This role is critical in bringing Later's brand to life through industry events (conferences, tradeshows) and executive programs, directly contributing to both brand awareness and pipeline generation. Reporting to the VP of Corporate, you'll shape how our enterprise audience experiences Later in-person and virtually.

What you'll be doing:

Strategy

• Develop and own Later's comprehensive annual events strategy and roadmap
• Create strategic framework for measuring event ROI and pipeline impact
• Design targeted owned event experiences for enterprise marketing leaders

Technical/Execution

• Manage events budget, vendor relationships, and agency partnerships
• Execute virtual, hybrid, and in-person event programs at scale
• Create and maintain event measurement frameworks and ROI analysis

Team/Collaboration

• Partner with Demand Generation to create integrated event campaigns
• Work with Product Marketing to showcase platform capabilities effectively
• Support Sales team in creating high-touch executive events and VIP …