Sr. Director, SEO & Generative Search Innovation

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Role Overview:

The Sr. Director, SEO & GEO Innovation is a critical new role designed to sit at the intersection of traditional search optimization (SEO) and generative experience optimization (GEO). This leader will spearhead the agency's efforts to position brands at the forefront of user discovery within large language models (LLMs), generative AI outputs (GEOs), and agentic solutions across diverse platforms like Amazon’s Rufus, Perplexity, Claude, Google’s AI Overviews, Bing’s Co-Pilot, et al. 

The successful candidate will develop innovative tracking, optimization, and enablement strategies to ensure brands achieve visibility and influence within these emerging discovery environments. This role will lead the continuous review & optimization of our existing Organic Search Optimization practice, while being tasked with guiding the broader organic search team across the chasm from SEO to GEO (AI Search). Further, it is expected that you will go beyond the realm of traditional SEO mechanism accounting for intervention methods across the open web, social platforms, affiliate channels, and video ecosystems. A strong understanding of measurement solutions with be critical to succeeding in this role as we account for understanding the value of organic discovery with zero-click queries increasing, and application of causal inference to uncover the hierarchy of methods & interventions …