Sr. Director, Public Relations & Brand

The Sr. Director of Public Relations & Brand will drive consistent brand messaging across all external channels and lead the execution of the company’s core PR program, including media relations, thought leadership, speaking opportunities, and awards programming. This role will collaborate with the VP of Corporate Communications, the Director of Brand Content, and other cross-functional teams to align messages and campaigns with the corporate narrative, branding, and business goals.
This individual will measure progress against brand-level goals to enhance awareness, understanding, and engagement across key channels and audiences. They will monitor industry trends to maintain the brand’s relevance and competitiveness and will also liaise with non-market-facing teams to ensure brand priorities are integrated into all workflows and deliverables.
Key responsibilities include codifying the brand’s voice, tone, and visual identity in partnership with content creators and creative leadership, ensuring consistency across all touchpoints and channels. The Sr Director of PR & Brand will also manage the proactive media relations strategy, working closely with internal teams and external agencies to position Included Health in relevant media stories. Additionally, they will lead the strategy for earned speaking slots and awards recognition.
This role is responsible for developing the functions long-term direction, and goals as well as the PR roadmaps, which includes publication goals, event stages, and awards that showcase Included Health’s leadership in clinical excellence, innovation, and employer solutions. The Sr Director of PR & Brand reports to the Vice President of Corporate Communications and works closely with team members focused on social media strategy, brand content, and thought leadership.
The ideal candidate will bring vision, creativity, collaboration, and accountability to lead a high-performance program that aligns with the company’s mission and impact.

Responsibilies:

• Brand Identity and Messaging  
• Oversee the creation and maintenance of brand guidelines, ensuring consistent application of brand messaging, voice, and visual identity across all internal and external communications.   
• Collaborate with creative teams to deliver compelling and innovative brand campaigns that resonate with target audiences.   
• Ensure brand messaging is consistent across all marketing channels, including digital, print, events, and media.


• Media Relations Strategy, Execution and Results  
• Develop and maintain relationships with key journalists, editors, and other media professionals directly and through our media relations agency.   
• Proactively ensure brand stories are being crafted/pitched + manage media inquiries.   
• Monitor and analyze media coverage to inform PR strategies.


• Strategic Planning   
• Develop and implement comprehensive PR strategies aligned with organizational goals.   
• Create …